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~subject:"Umweltbewusstsein"
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Umweltbewusstsein
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ECONIS (ZBW)
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Environmentalism : a question of guilt? : testing a model of guilt arousal and effects for environmental campaigns
Wonneberger, Anke
- In:
Journal of nonprofit & public sector marketing
30
(
2018
)
2
,
pp. 168-186
Persistent link: https://www.econbiz.de/10011880039
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2
Consumers' green involvement and the persuasive effects of emotional versus functional ads
Matthes, Jörg
;
Wonneberger, Anke
;
Schmuck, Desirée
- In:
Journal of business research : JBR
67
(
2014
)
9
,
pp. 1885-1893
Persistent link: https://www.econbiz.de/10010379213
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3
The skeptical green consumer revisited : testing the relationship between green consumerism and skepticism toward advertising
Matthes, Jörg
;
Wonneberger, Anke
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 115-127
Persistent link: https://www.econbiz.de/10010373247
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