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The impact of stakeholder market orientation on sustainability performance at tourism destinations
Tsetse, Ernest Kafui Kwasi; Mahmoud, Mahmoud Abdulai; … - In: Management research review 45 (2022) 7, pp. 929-955
Persistent link: https://www.econbiz.de/10013286057
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Less in more : is a green demarketing strategy sustainable?
Armstrong Soule, Catherine A.; Reich, Brandon J. - In: Journal of marketing management : MM 31 (2015) 13/14, pp. 1403-1427
Persistent link: https://www.econbiz.de/10011405575
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Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl - In: Creating a sustainable competitive position : ethical …, (pp. 33-57). 2023
Persistent link: https://www.econbiz.de/10014455189
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Green marketing : a strategic balancing act for creating value
Dean, Thomas J.; Pacheco, Desiree F. - In: Journal of business strategy 35 (2014) 5, pp. 14-22
Persistent link: https://www.econbiz.de/10010469369
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The impact of corporate sustainability strategies on the financial performance of Romanian companies in the context of green marketing
Siminică, Marian; Crăciun, Liviu; Dinu, Adina - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 994-1010
The current research paper aims at making a comprehensive analysis of the current green marketing initiatives adopted by the top performing Romanian companies, in order to understand the determinant factors that influence their green approach and to evaluate the impact of the sustainability...
Persistent link: https://www.econbiz.de/10011824443
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Sustainability outcomes in SMEs : a configurational view of the interplay of strategic orientations and environmental conditions
Usman Khizar, Hafiz Muhammad; Iqbal, Muhammad Jawad; … - In: Journal of macromarketing 44 (2024) 2, pp. 534-552
Persistent link: https://www.econbiz.de/10014584753
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Drivers and outcomes of sustainable export marketing strategies in international environments
Silva, Graça Miranda; Dias, Álvaro Lopes; Lisboa, Ana … - In: Review of international business and strategy 33 (2023) 4, pp. 627-648
Persistent link: https://www.econbiz.de/10014310969
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Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
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Sustainable environmental performance : the mediating role of green reputation in the choice of green marketing or green demarketing
Wang, Chao-Hung; Juo, Wei-Jr - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 1756-1768
Persistent link: https://www.econbiz.de/10014531080
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Recht, Markt und Moral als Treiber einer nachhaltigen Unternehmensführung
Freimann, Jürgen - In: Neue Konzepte der Ökonomik : Unternehmen zwischen …, (pp. 417-438). 2009
Persistent link: https://www.econbiz.de/10003839456