Narrow search
Showing 1 - 10 of 4,663
Cover Image
Role of green and multisensory packaging in environmental sustainability : evidence from FMCG sector of Pakistan
Dantas, Rui Miguel; Sabir, Irfan; Martins, José Moleiro; … - In: Cogent business & management 10 (2023) 3, pp. 1-22
environmental sustainability, while multisensory packaging has a negative impact. Consumer perception positively moderates the … relationship between green packaging and ecological sustainability. At the same time, consumer environmental knowledge had no … literature gap, as few studies exist on the relationship between green packaging and environmental sustainability. The mediating …
Persistent link: https://www.econbiz.de/10014505296
Cover Image
Do green packages lead to misperceptions? : the influence of package colors on consumers’ perceptions of brands with environmental claims
Seo, Joon Yong; Scammon, Debra L. - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 357-369
Persistent link: https://www.econbiz.de/10011730644
Cover Image
Confronting consumption
Princen, Thomas (contributor) - 2002
Persistent link: https://www.econbiz.de/10001652802
Cover Image
Greening the bottom line : a new scale to discern consumer perceptions of a firm's green orientation
Ramirez, Edward; Moreno, Gabriel; Hadjimarcou, John - In: Journal of consumer marketing 41 (2024) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10014471181
Cover Image
Making SENS : exploring the antecedents and impact of store environmental stewardship climate
Hensen, Niek; Keeling, Debbie I.; Ruyter, Ko de; … - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 497-515
Persistent link: https://www.econbiz.de/10011563228
Cover Image
Eco-innovation activities in the Czech economy 2008-2014 : impact of the eco-innovative approach to the profit stream and differences in urban and rural enterprises
Vokoun, Marek; Jílková, Jiřína - In: Economies : open access journal 8 (2020) 1/3, pp. 1-20
The environmental benefits from the eco-innovation activities of enterprises have the nature of reduced material or …
Persistent link: https://www.econbiz.de/10012168786
Cover Image
Using social cognitive theory to investigate green consumer behavior
Lin, Hsiu-yi; Hsu, Meng-hsiang - In: Business strategy and the environment 24 (2015) 5, pp. 326-343
Persistent link: https://www.econbiz.de/10011407056
Cover Image
Profiling potential green electricity tariff adopters : green consumerism as an environmental policy tool?
Diaz-Rainey, Ivan; Ashton, John K. - In: Business strategy and the environment 20 (2011) 7, pp. 456-470
Persistent link: https://www.econbiz.de/10009419686
Cover Image
Eco marketing and innovations in developing sustainable and green environmental standards
Pandey, Soumya - In: International journal of business innovation and research 18 (2019) 3, pp. 293-306
Persistent link: https://www.econbiz.de/10012024744