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An exploratory research on country-of-origin and its impact on the UAE consumers buying decisions
Potluri, Rajasekhara Mouly; Johnson, Sophia - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 9, pp. 455-466
Persistent link: https://www.econbiz.de/10012670922
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An exploratory treatise on the ethnocentric tendencies of Emirati Gen Z consumers
Potluri, Rajasekhara Mouly; Johnson, Sophia; … - In: Journal of Islamic marketing 13 (2022) 3, pp. 763-780
Persistent link: https://www.econbiz.de/10012880221