An exploratory treatise on the ethnocentric tendencies of Emirati Gen Z consumers
Year of publication: |
2022
|
---|---|
Authors: | Potluri, Rajasekhara Mouly ; Johnson, Sophia ; Koppalakrishnan, Premila |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 3, p. 763-780
|
Subject: | CETSCALE | Emirati Gen Z consumers | Ethnocentrism | Kaiser-Meyer-Olkin (KMO) test | Kruskal-Wallis (K-W) hypothesis test | Principal component analysis (PCA) | UAE | United Arab Emirates | Konsumentenverhalten | Consumer behaviour | Vereinigte Arabische Emirate |
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