An exploratory treatise on the ethnocentric tendencies of Emirati Gen Z consumers
Rajasekhara Mouly Potluri, Sophia Johnson and Premila Koppalakrishnan
| Year of publication: |
2022
|
|---|---|
| Authors: | Potluri, Rajasekhara Mouly ; Johnson, Sophia ; Koppalakrishnan, Premila |
| Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 13.2022, 3, p. 763-780
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| Subject: | CETSCALE | Emirati Gen Z consumers | Ethnocentrism | Kaiser-Meyer-Olkin (KMO) test | Kruskal-Wallis (K-W) hypothesis test | Principal component analysis (PCA) | UAE | United Arab Emirates | Konsumentenverhalten | Consumer behaviour | Vereinigte Arabische Emirate |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JIMA-07-2020-0197 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012880221