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Company managed virtual communities in global brand strategy
Arnone, Laurent; Colot, Olivier; Croquet, Mélanie; … - In: Global journal of business research : GJBR 4 (2010) 2, pp. 97-112
Persistent link: https://www.econbiz.de/10003955503
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"Look after your smoothie" : new trends in British and German drink packaging texts? ; a contrastive study on communication strategies in differing markets
Janik, Christina; Böttger, Claudia - In: Sprache, Kultur und Zielgruppen : Bedingungsgrößen …, (pp. 139-156). 2007
Persistent link: https://www.econbiz.de/10003595919
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A comparison of strategic marketing approaches
Hallén, Lars - In: Strategies for international industrial marketing : the …, (pp. 235-249). 2013
Persistent link: https://www.econbiz.de/10009689243
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The British approach to Europe
Cunningham, Malcolm T. - In: Strategies for international industrial marketing : the …, (pp. 165-234). 2013
Persistent link: https://www.econbiz.de/10009689244
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The Swedish approach to Europe
Håkansson, Håkan - In: Strategies for international industrial marketing : the …, (pp. 127-164). 2013
Persistent link: https://www.econbiz.de/10009689245
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The German approach to Europe
Johanson, Jan; Wootz, Björn - In: Strategies for international industrial marketing : the …, (pp. 79-126). 2013
Persistent link: https://www.econbiz.de/10009689247
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The French approach to Europe
Valla, Jean-Paul - In: Strategies for international industrial marketing : the …, (pp. 11-78). 2013
Persistent link: https://www.econbiz.de/10009689248
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Universities and export market orientation : an exploratory study of UK post-92 universities
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine; … - In: Marketing intelligence & planning 31 (2013) 7, pp. 838-856
Persistent link: https://www.econbiz.de/10010227489
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Export market-orientated behaviour, its antecedents, performance consequences, & moderating factors : evidence from the US & the UK
Cadogan, John; Diamantopoulos, Adamantios; Siguaw, Judy - 1999
Persistent link: https://www.econbiz.de/10001428559
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Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W. - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607968