Global marketing : a market-responsive approach
Svend Hollensen
| Year of publication: |
1998
|
|---|---|
| Authors: | Hollensen, Svend |
| Publisher: |
London [u.a.] : Prentice Hall |
| Subject: | Internationales Marketing | International marketing | Marketingmanagement | Marketing management | USA | United States |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XXXVI, 604 S Ill., graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-13-261090-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000640834