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Alte und neue Wege des Gemeinschaftsmarketings für Agrarprodukte und Lebensmittel
Kliebisch, Christoph; Rügge, Matthias - 2007
Gemeinschaftsmarketing für Agrarprodukte und Lebensmittel ist spätestens seit der Ein-führung des Absatzfondsgesetzes im Jahr 1969 das zentrale Instrument zur Absatzförde-rung in der Agrar- und Ernährungswirtschaft. Institutionalisiert in der Centralen Marketing-Gesellschaft der Deutschen...
Persistent link: https://www.econbiz.de/10011342054
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Alte und neue Wege des Gemeinschaftsmarketings für Agrarprodukte und Lebensmittel
Kliebisch, Christoph - 2007
Persistent link: https://www.econbiz.de/10013430717
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Development of mass marketing : the automobile and retailing industries ; proceedings of the Fuji Conference
Okochi, Akio (contributor); Shimokawa, Kōichi (contributor) - 1981
Persistent link: https://www.econbiz.de/10000119645
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Creativity, capital and tacit knowledge : the Crawford Agency and British advertising in the interwar years
Schwarzkopf, Stefan - In: Journal of cultural economy 1 (2008) 2, pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
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Forgotten classics : Advertising in a Free Society, by Ralph Harris and Arthur Seldon (1959)
Pressey, Andrew D. - In: Journal of historical research in marketing 8 (2016) 1, pp. 174-196
Persistent link: https://www.econbiz.de/10011535104
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Blinded by science? : constructing truth and authority in early twentieth-century Virol advertisements
O'Hagan, Lauren Alex - In: History of retailing and consumption 7 (2021) 2, pp. 162-192
Persistent link: https://www.econbiz.de/10012801672
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"Don't blame the shopkeeper!!" : food, drink and confectionery advertising and British Government market controls during the Second World War
Hayes, Mick - In: Journal of historical research in marketing 9 (2017) 4, pp. 359-385
Persistent link: https://www.econbiz.de/10011804989
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Modernity in British advertising : selling cocoa and chocolate in the 1930s
French, Michael J. - In: Journal of historical research in marketing 9 (2017) 4, pp. 451-466
Persistent link: https://www.econbiz.de/10011804998
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The history of conspicuous consumption in the United Kingdom : 1945-2000
Patsiaouras, Georgios - In: Journal of historical research in marketing 9 (2017) 4, pp. 488-510
Persistent link: https://www.econbiz.de/10011805002