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Economics letters
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SpringerLink / Bücher
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ECONIS (ZBW)
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EconStor
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RePEc
1
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1
Communicating with customers
Spinosa, Charles
;
Le Brocquy, David
;
Calder, Bobby J.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 226-253)
.
2008
Persistent link: https://www.econbiz.de/10003755924
Saved in:
2
Essays on the implications of firm behaviors in learning, locating, and advertising
Palangkaraya, Alfons
-
2004
Persistent link: https://www.econbiz.de/10003378813
Saved in:
3
Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin
(
contributor
);
Bell, Simon J.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003604132
Saved in:
4
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Saved in:
5
Great English slogans : publicités US & UK ; grammaire, langue, société, histoire
Lévy, Alain
-
2015
Persistent link: https://www.econbiz.de/10011476941
Saved in:
6
The men who advertise : [an account of successful advertisers, together with hints on the method of advertising]
1978
-
[Nachdr. d. Ausg.] New York 1870
Persistent link: https://www.econbiz.de/10003139019
Saved in:
7
Multinational competition in the British advertising agency business : 1936 - 1987
West, Douglas S.
- In:
Business history review
62
(
1988
)
3
,
pp. 467-501
Persistent link: https://www.econbiz.de/10001074649
Saved in:
8
A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E.
- In:
European journal of marketing : EJM
22
(
1988
)
4
,
pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
Saved in:
9
Competition and the growth of advertising in the US and Britain, 1800 - 1914
Corley, Thomas A. B.
- In:
Business and economic history : journal of the Business …
17
(
1988
),
pp. 155-167
Persistent link: https://www.econbiz.de/10001089706
Saved in:
10
Competing through keyword advertising
Colangelo, Giuseppe
- In:
Journal of competition law & economics
16
(
2020
)
3
,
pp. 306-348
Persistent link: https://www.econbiz.de/10012315413
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