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Creativity, capital and tacit knowledge : the Crawford Agency and British advertising in the interwar years
Schwarzkopf, Stefan - In: Journal of cultural economy 1 (2008) 2, pp. 181-197
Persistent link: https://www.econbiz.de/10003754780
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More advertising worldwide
Kloss, Ingomar (ed.); Abdullah, Iskander (contributor) - 2002
Persistent link: https://www.econbiz.de/10001637496
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A comparative history of advertising self-regulation in the UK and the US
Miracle, Gordon E. - In: European journal of marketing : EJM 22 (1988) 4, pp. 7-23
Persistent link: https://www.econbiz.de/10001049954
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Advertising today and tomorrow
Evans, W. A. - 2013 - [Nachdr. der Ausg.] George Allen & Unwin, London, 1974
Persistent link: https://www.econbiz.de/10009738981
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Exploring British advertising and marketing history through records of The National Archives of the UK
Howells, Katherine Margaret - In: Journal of historical research in marketing 14 (2022) 2, pp. 196-212
Persistent link: https://www.econbiz.de/10013329666
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Powers of persuasion : the inside story of British advertising: 1951 - 2000
Fletcher, Winston - 2008 - 1. publ.
1951 : watershed year -- Antecedents : look back in wonder -- The nineteen fifties : the television upheaval -- The nineteen sixties : you've never had it so good -- The nineteen seventies : Britain takes the lead -- The nineteen eighties : Brits buy up the business -- The nineteen nineties :...
Persistent link: https://www.econbiz.de/10013480357
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The advertising man in London advertising agencies
Tunstall, Jeremy - 1964 - 1. publ.
Persistent link: https://www.econbiz.de/10014461756
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The History of an Advertising Agency : N. W. Ayer & Son at Work, 1869–1949
Hower, Ralph M. - 1949 - 2. Aufl., 2., Rev. ed. Reprint 2014
, INC. -- ORIGIN OF THE ADVERTISING AGENCY AND DEVELOPMENT T O 1869 -- FOUNDING OF Ν. W. AYER & SON, 1869-1876 -- BEGINNING … OF AYER DEVELOPMENT -- THE AGENCY'S CLIENTS -- BASIS OF AYER RELATIONS WITH CLIENTS -- THE PLANNING OF ADVERTISING … ADVERTISERS -- THE AGENCY AND ADVERTISING MEDIA -- RELATIONS BETWEEN N. W. AYER & SON AND OTHER AGENCIES -- DEVELOPMENT OF …
Persistent link: https://www.econbiz.de/10014489518
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Regulating online advertising : the benefit of qualitative insights
Harker, Debra - In: Qualitative market research : an international journal 11 (2008) 3, pp. 295-315
Persistent link: https://www.econbiz.de/10003746548
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To be or not to be governed like that? : harmful and/or offensive advertising complaints in the United Kingdom’s (self-) regulatory context
Auxtova, Kristina; Brennan, Mary; Dunne, Stephen - In: Journal of business ethics : JBE 172 (2021) 3, pp. 425-446
Persistent link: https://www.econbiz.de/10012617821