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Fashion clothing : retailers' perspective and business strategies focusing on market segmentation
Rangaswamy, Easwaramoorthy; Periyasamy, Girija; … - In: World review of entrepreneurship, management and … 19 (2023) 1/2, pp. 31-46
Persistent link: https://www.econbiz.de/10013477545
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What drives generation-y women to buy fashion items online?
Parker, Christopher J.; Kuo, Hsin-Yun - In: Journal of marketing theory and practice : JMTP 30 (2022) 3, pp. 279-294
Persistent link: https://www.econbiz.de/10013358774
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Advertising and the character of English provincial department stores : c.1880-1914
Stobart, Jon - In: History of retailing and consumption 7 (2021) 1, pp. 98-114
Persistent link: https://www.econbiz.de/10012693764
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Concepts of place in British womenswear advertising : 1880-1914
Rose, Clare - In: History of retailing and consumption 10 (2024) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10015048028
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What's new about the new advertisers?
King, Stephen - In: A master class in brand planning : the timeless works …, (pp. 283-293). 2007
Persistent link: https://www.econbiz.de/10003578363
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Effects of ethnic advertising on consumers of minority and majority groups : the moderating effect of humor
Rößner, Anna; Kämmerer, Maren; Eisend, Martin - In: International journal of advertising : the quarterly … 36 (2017) 1, pp. 190-205
Persistent link: https://www.econbiz.de/10011687912
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Priming young minds : the appeal of gambling advertising to children and young people
Rossi, Raffaello; Nairn, Agnès - In: Journal of the Association for Consumer Research : JACR 9 (2024) 2, pp. 187-199
Persistent link: https://www.econbiz.de/10014633430
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Age is no barrier to wanting to look good: women on body image, age and advertising
Borland, Helen; Akram, Selina - In: Qualitative market research : an international journal 10 (2007) 3, pp. 310-333
Persistent link: https://www.econbiz.de/10003492532
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Advertising Menswear : Masculinity and Fashion in the British Media since 1945
Jobling, Paul - 2014
In what was a golden age of British advertising, the notion of the ''peacock male'' was a strong theme in fashion … period style in advertising, the role of market research and consumer psychology in determining target audiences …
Persistent link: https://www.econbiz.de/10013485752