Purpose – The paper aims to contribute to the wider adoption of simulation games in marketing teaching. The purposes of the research reported here are to understand marketing students' perceptions of the learning achieved from the use of simulation games, and marketing lecturers' perceptions...

Purpose – The purpose of this paper is to report the views of UK marketing educators about critical issues in teaching and learning of university‐level marketing education, and to compare these views with the views of other stakeholder groups. Design/methodology/approach – An online survey...

Purpose – The purpose of this article is to provide an application of network literature that can be used for teaching and learning purposes. Design/methodology/approach – The information used to present the case study is drawn principally from documentary evidence as well as discussions...