Attempts to examine the roles and purposes of manufacturers' sales subsidiaries by means of a survey carried out in the … UK, the USA, Canada and Japan. Suggests that, in the UK and the USA, these subsidiaries have room for improvement.  …

German and 113 French subsidiaries operating in the UK. German companies were found to pursue market‐focused strategies with … German subsidiaries in other areas of marketing decision making. Some differences by industry sector were observed, with …

The development of multinational subsidiaries is of interest to academics, policy‐makers and the business community …

The results of a survey of some 230 West German subsidiaries currently operating in Britain are analysed. The issues …

sample of Japanese firms with UK subsidiaries. The study examined the factors behind the marketing strengths of Japanese … parent companies and the effects on their relationships with their UK subsidiaries. The research indicates that the Japanese …

subsidiaries in the UK. Findings – The paper finds that market orientation is a key driver for business performance at foreign … subsidiaries. However, the strength of its impact on performance depends on the subsidiary role. Originality/value – This is the … first systematic investigation of the role of market orientation in multinational companies' subsidiaries.  …

Netherlands, Sweden and the United Kingdom (UK) and their roles in influencing the regulatory decisions made by the respective … regulatory and public policy intervention, The Netherlands and Sweden require less stringent measures. Despite this, evidence …