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In 1997 a review of the financial health of English county cricket highlighted strategic weaknesses within the professional game, principally an over-reliance by clubs on the annual grants provided to them by the England and Wales Cricket Board (ECB). Without such grants the teams, in general...
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Sports fans participate in supporting sports teams by demonstrating various attitudinal behaviors such as loyalty …, purchase intention, and stadium attendance. However, although the literature indicates that sports fans who are fanatics can … identification and fan community identification can be used to promote eFANgelism via perceived brand sacredness among sports fans in …
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