Narrow search
Showing 1 - 10 of 10,922
Cover Image
Customer experience-based brand strategy at the Lenovo Group : exploring the potential for Lenovo in the UK PC market
Holland, Ray; Yin, Yuanyuan; Qin, Sheng Feng - In: Design management : exploring fieldwork and applications, (pp. 168-195). 2007
Persistent link: https://www.econbiz.de/10003545360
Cover Image
Global diversity : winning customers and engaging employees within world markets
Gundling, Ernest; Zanchettin, Anita - 2007
Persistent link: https://www.econbiz.de/10003361551
Cover Image
Managing a global brand in diverse cultural contexts : the case of LG Electronics' advertising strategy in the United Kingdom and Russia
Matveev, Alexei V.; Merz, Miwa Y.; Nurgaleeva, Dinara I. - In: Journal of global scholars of marketing science : … 22 (2012) 3, pp. 260-275
Persistent link: https://www.econbiz.de/10010406532
Cover Image
Communication planning : current situation analysis and future developments in different markets
Vignali, Claudio; Rasicci, Claudia - In: International journal of business and globalisation : IJBG 2 (2008) 3, pp. 310-329
Persistent link: https://www.econbiz.de/10003710961
Cover Image
Brand image, cultural association and marketing : "New Zealand" butter and lamb exports to Britain : c. 1920-1938
Barnes, Felicity; Higgins, David M. - In: Business history 62 (2020) 1, pp. 70-97
Persistent link: https://www.econbiz.de/10012181778
Cover Image
Company Managed Virtual Communities in Global Brand Strategy
Arnone, Laurent - 2010
Nowadays, many international businesses are experimenting with virtual communities of consumers in order to foster relationships between them and their customers. However, analysis of their strategies has rarely been considered in the existing literature. In this framework, our paper aims at...
Persistent link: https://www.econbiz.de/10013141475
Cover Image
Imagegestaltung in der Automobilindustrie : eine kausalanalytische Untersuchung zur Quantifizierung von Imagetransfereffekten
Wehr, Alexander W. - 2001 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001607968
Cover Image
A report of on-the-spot observations of Sony's four major color TV plants in the United States, Great Britain, West Germany and Japan : their similarities and differences
Abō, Tetsuo - In: Annals of the Institute of Social Science 29 (1988), pp. 21-59
Persistent link: https://www.econbiz.de/10001076238