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Examining older consumers' loyalty towards older brands in grocery retailing

Phua, Peilin; Kennedy, Rachel; Trinh, Giang; Page, Bill; … - In: Journal of retailing and consumer services 52 (2020), pp. 1-7

Persistent link: https://www.econbiz.de/10012132173

Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda

Bogomolova, Svetlana; Dunn, Steven; Trinh, Giang; … - In: Journal of retailing and consumer services 25 (2015), pp. 1-11

Persistent link: https://www.econbiz.de/10011313622

A comparison of brand loyalty between on the go and take-home consumption purchases

Trinh, Giang; Dawes, John - In: Journal of retailing and consumer services 53 (2020), pp. 1-8

Persistent link: https://www.econbiz.de/10012171841

Parents and children in supermarkets : incidence and influence

Page, Bill; Sharp, Anne; Lockshin, Larry; Sorensen, Herb - In: Journal of retailing and consumer services 40 (2018), pp. 31-39

Persistent link: https://www.econbiz.de/10011801729

Do product variants appeal to different segments of buyers within a category?

Trinh, Giang; Dawes, John; Lockshin, Larry - In: Journal of Product & Brand Management 18 (2009) 2, pp. 95-105

Purpose – This study responds to the call of Fader and Hardie for more research on buyer behaviour toward stock keeping units (SKU). This paper aims to examine whether different SKU‐based product variants appeal to buyers with different demographic characteristics....

Persistent link: https://www.econbiz.de/10014896071