Swindley, David G. - In: International Journal of Retail & Distribution Management 20 (1992) 2
Retail buying is an under‐researched activity which is of crucial importance to retailers. Conducts a survey of buyers … between the buying function and other functional areas. Demonstrates the breadth and challenging nature of the buyer′s role … and explores the qualities needed by individuals wishing to make a success of retail buying. Finally, suggests that buyers …