Retail buying is an under‐researched activity which is of crucial importance to retailers. Conducts a survey of buyers … between the buying function and other functional areas. Demonstrates the breadth and challenging nature of the buyer′s role … and explores the qualities needed by individuals wishing to make a success of retail buying. Finally, suggests that buyers …

survey from a purposive sample of 150 participants across three countries (Australia, Canada and the UK). The findings were …