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La consommation en 1997 : vers le cyber consommateur?
Babayou, Patrick - 1997
Persistent link: https://www.econbiz.de/10004371581
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Psychologische Bedürfnisanalysen und Problem-Lösungs-Studien
2000
Persistent link: https://www.econbiz.de/10004800001
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Why people buy things they don't need : understanding and predicting consumer behavior
Danziger, Pamela N. - 2004
Persistent link: https://www.econbiz.de/10004800411
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The cultural influence on mass customization
Wabia, Carolin - 2020
Persistent link: https://www.econbiz.de/10012234738
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Quantitative Marketing and Marketing Management : Marketing Models and Methods in Theory and Practice
Diamantopoulos, Adamantios - 2012
Behavior and Retailing - Marketing Management The Editors Professor DDr. Adamantios Diamantopoulos, Holder of the Chair of …
Persistent link: https://www.econbiz.de/10014016437
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Applied Conjoint Analysis
Rao, Vithala R. - 2014
Chapter1-Problem Setting -- Chapter 2 Theory and Design of Conjoint Studies (Ratings Based Methods) -- Chapter 3 Analysis and Utilization of Conjoint Data (Ratings Based Methods) -- Chapter 4 Choice Based Conjoint Studies: Design and Analysis -- Chapter 5 Methods for a Large Number of Attributes...
Persistent link: https://www.econbiz.de/10014017526
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Wirkungen zeitlicher Verlängerungen von Verkaufsförderungen
Bruns, Andrea - 2016
Untersuchung zu den Wirkungen zeitlicher Verlängerungen für potenzielle Kunden und Bestandskunden sowie einer alternativen Gestaltungsoption -- Empirische Überprüfung der Wirkungen auf psychologische Prozesse und zukünftige Verhaltensabsichten -- Implikationen für die Marketingforschung...
Persistent link: https://www.econbiz.de/10014019888
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Current trends in commodity science : market research
Ankiel-Homa, Magdalena (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10013444671
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - Third edition
Persistent link: https://www.econbiz.de/10013547488