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~subject:"United States"
~subject:"Wirkungsanalyse"
~subject:"World"
~type:"article"
~type_genre:"Bibliografie enthalten"
~type_genre:"Case study"
~type_genre:"Graue Literatur"
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Wirkungsanalyse
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California management review
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Enterprise & society : the international journal of business history
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Strategy power plays : how the world's most strategic minds reach the top of their game
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The road to sustainability
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Administrative science quarterly : ASQ ; dedicated to advancing the understanding of administration through empirical investigation and theoretical analysis
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Business and society review : a quarterly forum on the role of business in a free society
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ECONIS (ZBW)
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1
A model for predicting advertising quality as a key to driving sales growth : how television advertising quality affected McDonald's sales growth over six years
Young, Charles
;
Page, Adam
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 393-397
Persistent link: https://www.econbiz.de/10010481194
Saved in:
2
A forecast combination methodology for demand forecasting
May, J. Gaylord
;
Sulek, Joanne M.
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 277-287
Persistent link: https://www.econbiz.de/10003751412
Saved in:
3
Jeff Bezos : reprogramming Amazon
Hof, Robert D.
- In:
Strategy power plays : how the world's most strategic …
,
(pp. 15-24)
.
2007
Persistent link: https://www.econbiz.de/10003595251
Saved in:
4
A process model of social intrapreneurship within a for-profit company : First Community Bank
Summers, Donald B.
;
Dyck, Bruno
- In:
Social and sustainable entrepreneurship
,
(pp. 139-174)
.
2011
Persistent link: https://www.econbiz.de/10009297096
Saved in:
5
The pitfalls of parenting mature companies
Strahinich, John
- In:
Keeping strategy on track
,
(pp. 17-47)
.
2008
Persistent link: https://www.econbiz.de/10003804221
Saved in:
6
Breaking up global value chains : evidence from the global oil and gas industry
Inkpen, Andrew C.
;
Ramaswamy, Kannan
- In:
Breaking up the global value chain : opportunities and …
,
(pp. 55-80)
.
2017
Persistent link: https://www.econbiz.de/10011735080
Saved in:
7
Adapting for innovation : including divestitures in the debate
Moschieri, Caterina
;
Mair, Johanna
- In:
Long range planning : LRP ; international journal of …
44
(
2011
)
1
,
pp. 4-25
Persistent link: https://www.econbiz.de/10008907096
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8
Promoting entrepreneurship across the university : the experiences of three diverse academic institutions
Weaver, K. Mark
;
Marchese, Anthony
;
Vozikis, George S.
; …
- In:
Journal of small business and entrepreneurship : JSBE ; …
23
(
2010
),
pp. 797-806
Persistent link: https://www.econbiz.de/10008840769
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9
Profiting from innovations : the role of new game strategies in the case of Lipitor of the US pharmaceutical industry
Kang, Jina
;
Afuah, Allan
- In:
R & D management
40
(
2010
)
2
,
pp. 124-137
Persistent link: https://www.econbiz.de/10003946063
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10
Kiva the disrupter
Mountz, Mick
- In:
Harvard business review : HBR
90
(
2012
)
12
,
pp. 74-80
Persistent link: https://www.econbiz.de/10009688862
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