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United States
Consumer behaviour
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Großbritannien
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Urban, Glen L.
7
Montgomery, David B.
5
Berndt, Ernst R.
3
Bui, Linda T. M.
2
Reiley, David H.
2
Brynjolfsson, Erik
1
Bui, Linda TM
1
Day, George S.
1
Dholakia, Nikhilesh
1
Hauser, John R.
1
Quimby, John
1
Ramus, Catherine A.
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Reiley, David
1
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1
Van Alstyne, Marshall
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Research paper series / Stanford Graduate School of Business
2
Does marketing need reform? : fresh perspectives on the future
1
Industrial marketing : a German-American perspective ; with 29 tables
1
Journal of marketing research : JMR
1
MIT sloan management review
1
NBER Working Paper
1
Research paper series / Graduate School of Business, Stanford University
1
The digital business ecosystem
1
The economics of new goods : [contains revised versions of the papers and discussion presented at the Conference on Research in Income and Wealth entitled New Products : history, theory, methodology, and applications, held in Williamsburg, Virginia, on 29-30 April 1994]
1
Working paper / National Bureau of Economic Research, Inc.
1
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ECONIS (ZBW)
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1
Essentials of new product management
Urban, Glen L.
-
1987
Persistent link: https://www.econbiz.de/10013474674
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2
JMR : The Bass years (1972 - 1975)
Montgomery, David B.
- In:
Journal of marketing research : JMR
51
(
2014
)
1
,
pp. 96-100
Persistent link: https://www.econbiz.de/10010349014
Saved in:
3
Conjoint calibration of the customer/competitor interface in industrial markets
Montgomery, David B.
- In:
Industrial marketing : a German-American perspective ; …
,
(pp. 297-319)
.
1986
Persistent link: https://www.econbiz.de/10002509742
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4
Customer advocacy : a new paradigm for marketing?
Urban, Glen L.
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 119-125)
.
2006
Persistent link: https://www.econbiz.de/10003430127
Saved in:
5
Models of job preference for Stanford MBA's '78
Montgomery, David B.
;
Wittink, Dick R.
-
2009
Persistent link: https://www.econbiz.de/10003847361
Saved in:
6
Including corporate social responsibility, environmental sustainaibility, and ethics in calibrating MBA job preferences
Montgomery, David B.
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003654847
Saved in:
7
Fundamental issues & directions for marketing
Day, George S.
;
Montgomery, David B.
-
1999
Persistent link: https://www.econbiz.de/10001453425
Saved in:
8
Tools and frameworks for digital business ecosystems
Brynjolfsson, Erik
;
Quimby, John
;
Urban, Glen L.
;
Van …
- In:
The digital business ecosystem
,
(pp. 198-216)
.
2007
Persistent link: https://www.econbiz.de/10003531326
Saved in:
9
The case for "benevolent" mobile apps
Urban, Glen L.
;
Sultan, Fareena
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 31-37
Persistent link: https://www.econbiz.de/10011339165
Saved in:
10
The roles of marketing, product quality, and price competition in the growth and composition of the US antiulcer drug industry
Berndt, Ernst R.
;
Bui, Linda T. M.
;
Reiley, David H.
; …
- In:
The economics of new goods : [contains revised versions …
,
(pp. 277-322)
.
1997
Persistent link: https://www.econbiz.de/10001322683
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