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Psychologie und Werbung
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Subject
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United States
Werbung
14,650
Advertising
10,634
Werbewirkung
4,590
Advertising effects
4,532
Psychologie
4,021
Konsumentenverhalten
3,870
Consumer behaviour
3,863
Psychology
2,071
Theorie
2,004
Theory
1,962
Online-Marketing
1,625
Internet marketing
1,620
Deutschland
1,019
USA
982
Marketing
975
Marketingmanagement
807
Marketing management
788
Markenführung
752
Brand management
748
advertising
695
Markenartikel
658
Social Web
609
Social web
608
Brand
567
Germany
525
Markenimage
488
Brand image
476
Preismanagement
442
Pricing strategy
442
Wirtschaftspsychologie
439
Werbewirtschaft
430
Zielgruppe
427
Experiment
425
Emotion
424
Verhaltensökonomik
419
Behavioral economics
417
Target group
413
Economic psychology
404
Advertising industry
393
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Undetermined
112
Free
59
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Article
502
Book / Working Paper
280
Journal
6
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Article in journal
441
Aufsatz in Zeitschrift
441
Graue Literatur
116
Non-commercial literature
116
Arbeitspapier
76
Working Paper
76
Aufsatz im Buch
61
Book section
61
Hochschulschrift
32
Thesis
30
Collection of articles of several authors
13
Sammelwerk
13
Bibliographie
10
Bibliografie enthalten
9
Bibliography included
9
Collection of articles written by one author
9
Sammlung
9
Aufsatzsammlung
8
Lehrbuch
8
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8
Case study
6
Fallstudie
6
Konferenzschrift
5
Reprint
5
Systematic review
4
Übersichtsarbeit
4
Biografie
3
Guidebook
3
Handbook
3
Handbuch
3
Ratgeber
3
Amtsdruckschrift
2
Bibliografie
2
Bibliography
2
Biography
2
Conference paper
2
Conference proceedings
2
Government document
2
Konferenzbeitrag
2
No longer published / No longer aquired
2
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Language
All
English
766
German
22
French
1
Author
All
Kaiser, Harry M.
25
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Moser, H. R.
7
Mueller, Barbara
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Yoon, Sukki
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Baek, Tae Hyun
3
Chandra, Ambarish
3
Choi, Yung Kyun
3
Darity, William A. <Jr.>
3
De Gregorio, Federico
3
Dench, Daniel
3
Doroodian, Khosrow
3
Fiorito, Luca
3
Geroski, Paul A.
3
Goldsmith, Arthur H.
3
Kenkel, Donald Scott
3
Knight, Brian G.
3
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Institution
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National Bureau of Economic Research
5
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
American Enterprise Institute for Public Policy Research
1
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
European Society for Opinion and Marketing Research
1
Friedrich-Schiller-Universität Jena
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Commerce, Science, and Transportation / Subcommittee for Consumers
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
All
Journal of advertising research
26
Working paper / National Bureau of Economic Research, Inc.
26
Journal of advertising : official publication of the American Academy of Advertising
25
International journal of advertising : the quarterly review of marketing communications
21
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
Journal of historical research in marketing
9
The advertising and consumer culture reader
8
The journal of law & economics
7
The journal of media economics
7
International journal of industrial organization
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Advances in applied microeconomics : a research annual
5
Economic inquiry : journal of the Western Economic Association International
5
European journal of marketing : EJM
5
Health marketing quarterly
5
International journal of advertising : the review of marketing communications
5
Journal of business research : JBR
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of current issues and research in advertising : JCIRA
5
Journal of global marketing
5
Journal of marketing communications
5
NBER working paper series
5
Services marketing quarterly
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
AEM research bulletin
4
Applied economics
4
Discussion paper / Centre for Economic Policy Research
4
Journal of agricultural and applied economics
4
Journal of business ethics : JOBE
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
Review of industrial organization : RIO
4
The review of economics and statistics
4
Working paper series
4
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Source
All
ECONIS (ZBW)
769
USB Cologne (EcoSocSci)
19
Showing
1
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10
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788
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1
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
2
Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin
(
contributor
);
Bell, Simon J.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003604132
Saved in:
3
Income inequality and IQ
Murray, Charles A.
-
1998
Persistent link: https://www.econbiz.de/10000983174
Saved in:
4
Freud's America
Gay, Peter
-
1985
Persistent link: https://www.econbiz.de/10001325917
Saved in:
5
The impact of psychological and human capital on wages
Goldsmith, Arthur H.
- In:
Economic inquiry : journal of the Western Economic …
35
(
1997
)
4
,
pp. 815-829
Persistent link: https://www.econbiz.de/10001230523
Saved in:
6
The psychological impact of unemployment and joblessness
Goldsmith, Arthur H.
- In:
The journal of socio-economics
25
(
1996
)
3
,
pp. 333-358
Persistent link: https://www.econbiz.de/10001209249
Saved in:
7
Race, cognitive ability, and wage inequality
Mason, Patrick L.
- In:
Challenge
41
(
1998
)
3
,
pp. 63-84
Persistent link: https://www.econbiz.de/10001239798
Saved in:
8
Does entrepreneurial self-efficacy distinguish entrepreneurs from managers?
Chen, Chao-Chuan
- In:
Journal of business venturing
13
(
1998
)
4
,
pp. 295-316
Persistent link: https://www.econbiz.de/10001241798
Saved in:
9
Explaining bargaining impasse : the role of self-serving biases
Babcock, Linda
- In:
The journal of economic perspectives : EP ; a journal …
11
(
1997
)
1
,
pp. 109-126
Persistent link: https://www.econbiz.de/10001217926
Saved in:
10
Unemployment, joblessness, psychological well-being and self-esteem : theory and evidence
Goldsmith, Arthur H.
- In:
The journal of socio-economics
26
(
1997
)
2
,
pp. 133-158
Persistent link: https://www.econbiz.de/10001219329
Saved in:
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