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~subject:"United States"
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Effekte von Anzeigenhäufungen...
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Subject
All
United States
Werbung
13,774
Advertising
9,713
Werbewirkung
3,882
Advertising effects
3,825
Konsumentenverhalten
2,878
Consumer behaviour
2,872
Online-Marketing
1,785
Internet marketing
1,781
Theorie
1,423
Theory
1,392
Deutschland
1,036
USA
990
Marketing
799
Markenführung
733
Brand management
729
Printwerbung
658
Print advertising
656
advertising
645
Marketingmanagement
644
Marketing management
625
Germany
571
Social Web
537
Social web
536
Preismanagement
481
Pricing strategy
481
Markenimage
453
Brand image
441
Markenartikel
424
Wettbewerb
411
Zielgruppe
366
Target group
352
Brand
342
Werbewirtschaft
319
Werbepsychologie
316
Competition
309
Öffentlichkeitsarbeit
293
Psychology of advertising
287
Advertising industry
283
Internet
283
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Undetermined
117
Free
60
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Article
566
Book / Working Paper
270
Journal
3
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Article in journal
491
Aufsatz in Zeitschrift
491
Graue Literatur
116
Non-commercial literature
116
Arbeitspapier
77
Working Paper
77
Aufsatz im Buch
74
Book section
74
Hochschulschrift
36
Thesis
32
Collection of articles of several authors
11
Sammelwerk
11
Collection of articles written by one author
9
Sammlung
9
Bibliografie enthalten
8
Bibliography included
8
Aufsatzsammlung
7
Case study
7
Fallstudie
7
Lehrbuch
7
Reprint
7
Textbook
7
Bibliographie
5
Konferenzschrift
5
Systematic review
4
Übersichtsarbeit
4
Conference proceedings
3
Guidebook
3
Ratgeber
3
Amtsdruckschrift
2
Bibliografie
2
Bibliography
2
Biografie
2
Biography
2
Conference paper
2
Government document
2
Handbook
2
Handbuch
2
Konferenzbeitrag
2
Bildband
1
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Language
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English
818
German
22
French
1
Author
All
Kaiser, Harry M.
26
Mueller, Barbara
9
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Diehl, Sandra
7
Moser, H. R.
7
Reid, Leonard N.
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Kinnucan, Henry W.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Calder, Bobby J.
4
Chandra, Ambarish
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Sridhar, Shrihari
4
Taylor, Charles Raymond
4
Terlutter, Ralf
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
De Gregorio, Federico
3
Dench, Daniel
3
Depken, Craig A.
3
Doroodian, Khosrow
3
Kenkel, Donald Scott
3
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Institution
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National Bureau of Economic Research
4
Cornell University / Department of Agricultural Economics
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Art Directors Club <New York, N.Y.>
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IGI Global
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
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Journal of advertising research
33
Journal of advertising : official publication of the American Academy of Advertising
32
International journal of advertising : the quarterly review of marketing communications
27
Working paper / National Bureau of Economic Research, Inc.
25
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
Journal of current issues and research in advertising : JCIRA
10
The journal of media economics
10
The advertising and consumer culture reader
9
The journal of law & economics
9
Journal of marketing communications
8
Journal of historical research in marketing
7
Advances in applied microeconomics : a research annual
6
International journal of industrial organization
6
Journal of business research : JBR
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
The journal of business : B
6
European journal of marketing : EJM
5
Health marketing quarterly
5
International journal of advertising : the review of marketing communications
5
Journal of global marketing
5
Review of industrial organization : RIO
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
Working paper series
5
AEM research bulletin
4
Discussion paper / Centre for Economic Policy Research
4
Economic inquiry : journal of the Western Economic Association International
4
Journal of agricultural and applied economics
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
NBER working paper series
4
The journal of industrial economics
4
The review of economics and statistics
4
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Source
All
ECONIS (ZBW)
826
USB Cologne (EcoSocSci)
13
Showing
1
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10
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839
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date (oldest first)
1
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
2
Evolution of corporate social responsibility : a content analysis of United States magazine advertising, 1980-2009
Lee, Jaejin
;
Rim, Hyejoon
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 555-577
Persistent link: https://www.econbiz.de/10011979115
Saved in:
3
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Saved in:
4
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
5
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
6
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
7
Advertising of marketing research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
8
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
9
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
10
Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul
- In:
New approaches to discourse and business communication
,
(pp. 62-81)
.
2009
Persistent link: https://www.econbiz.de/10003877613
Saved in:
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