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Pädagogik der Massenkommunikat...
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United States
Werbung
13,855
Advertising
9,790
Werbewirkung
3,834
Advertising effects
3,773
Psychologie
3,524
Kommunikationsmedien
3,239
Konsumentenverhalten
3,236
Communication media
3,235
Consumer behaviour
3,229
Massenmedien
2,280
Deutschland
2,108
Theorie
1,940
Online-Marketing
1,871
Theory
1,868
Internet marketing
1,866
Erziehung und Bildung
1,854
USA
1,849
Erziehung
1,579
Psychology
1,568
Media industries
1,264
Mediensektor
1,264
Marketing
906
Aufsatzsammlung
877
Germany
853
Social Web
840
Social web
839
Markenführung
799
Brand management
795
Marketingmanagement
705
Marketing management
682
Schule
682
advertising
650
Öffentlichkeitsarbeit
621
Internet
599
Kommunikation
585
Vereinigte Staaten
578
Public relations
540
Wettbewerb
490
Großbritannien
479
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3
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3
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English
1,176
German
35
French
1
Spanish
1
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Kaiser, Harry M.
26
Silk, Alvin J.
10
Saffer, Henry
8
Seldon, Barry J.
8
Berndt, Ernst R.
7
Moser, H. R.
7
Mueller, Barbara
7
Stevenson, Betsey
7
Wolfers, Justin
7
Dave, Dhaval
6
Diehl, Sandra
6
Kinnucan, Henry W.
6
Reid, Leonard N.
6
Schmit, Todd M.
6
An, Soontae
5
Durante, Ruben
5
Dyck, Alexander
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Zingales, Luigi
5
Alston, Julian Mark
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Djourelova, Milena
4
Elinder, Mikael
4
Goel, Rajeev K.
4
Herman, Edward S.
4
Iwasaki, Natsuko
4
Okazaki, Shintaro
4
Taylor, Charles Raymond
4
Thomas, Tobias
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Anand Chopra, Felix
3
Baek, Tae Hyun
3
Balles, Patrick
3
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National Bureau of Economic Research
7
IGI Global
4
Cornell University / Department of Agricultural Economics
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2
American Enterprise Institute for Public Policy Research
2
Boston College / Department of Economics
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
Universität Mannheim
2
Art Directors Club <New York, N.Y.>
1
Centre for Economic Policy Research
1
Centre for International Economic Studies
1
Chamber of Commerce of the United States of America / Committee on Education
1
Committee for Economic Development
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Direktorenkonferenz der Landesmedienanstalten
1
European Institute for the Media
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
FinanzBuch Verlag
1
Friedrich-Schiller-Universität Jena
1
Gale Research Co. <Detroit, Mich.>
1
Gale Research Inc. <Detroit, Mich.>
1
IP Deutschland GmbH <Köln>
1
Institute for Research in the Behavioral, Economic, and Management Sciences
1
International Institute for Educational Planning
1
J. L. Kellogg Graduate School of Management
1
Kommission zur Ermittlung der Konzentration im Medienbereich
1
Krannert Graduate School of Management
1
Massachusetts Institute of Technology / Department of Economics
1
Mediterranean Regional Project
1
National Society for the Study of Education
1
OECD
1
Organisation for Economic Co-Operation
1
Organisation for Economic Co-operation and Development, Centre for Educational Research and Innovation (CERI)
1
Oxford University Press
1
Pennsylvania / General Assembly / Joint State Government Commission
1
Phi Delta Kappa
1
Russell Sage Foundation
1
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Working paper / National Bureau of Economic Research, Inc.
31
Journal of advertising research
28
Journal of advertising : official publication of the American Academy of Advertising
26
International journal of advertising : the quarterly review of marketing communications
23
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
11
The journal of media economics
9
The advertising and consumer culture reader
8
The journal of law & economics
8
Discussion paper / Centre for Economic Policy Research
7
Journal of business research : JBR
7
Journal of current issues and research in advertising : JCIRA
7
Journal of historical research in marketing
7
NBER working paper series
7
Economic inquiry : journal of the Western Economic Association International
6
International journal of industrial organization
6
Journal of marketing communications
6
Kellogg on advertising & media : the Kellogg School of Management
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Review of industrial organization : RIO
6
Services marketing quarterly
6
Southern economic journal
6
Advances in applied microeconomics : a research annual
5
Discussion paper series / IZA
5
European journal of marketing : EJM
5
International journal of advertising : the review of marketing communications
5
JMM : the international journal on media management
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
The journal of business : B
5
Working paper series
5
AEM research bulletin
4
Academy of Management journal : AMJ
4
Applied economics
4
Health marketing quarterly
4
Journal of agricultural and applied economics
4
Journal of business ethics : JOBE
4
Journal of global marketing
4
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Source
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ECONIS (ZBW)
1,138
USB Cologne (EcoSocSci)
74
Showing
1
-
10
of
1,212
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date (newest first)
date (oldest first)
1
The production and distribution of knowledge in the United States
Machlup, Fritz
-
1967
-
3rd pr
Persistent link: https://www.econbiz.de/10001456929
Saved in:
2
The knowledge industry in the United States : 1960 - 1980
Rubin, Michael R.
-
1986
Persistent link: https://www.econbiz.de/10013503154
Saved in:
3
Responsibility in mass communication
Schramm, Wilbur Lang
-
1957
Persistent link: https://www.econbiz.de/10000673491
Saved in:
4
The play theory of mass communication
Stephenson, William
-
1967
Persistent link: https://www.econbiz.de/10000628846
Saved in:
5
Impulsive and self-conscious : adolescents' vulnerability to advertising and promotion
Pechmann, Cornelia
;
Levine, Linda
;
Loughlin, Sandra
; …
-
2009
Persistent link: https://www.econbiz.de/10003785644
Saved in:
6
Why reflect reality : an exploratory study on the effectiveness of traditionally attractive models and realistically attractive models in fashion and beauty advertising
Barry, Benjamin
(
contributor
);
Bell, Simon J.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003604132
Saved in:
7
Advertising in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
8
Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Oakenfull, Gillian K.
;
McCarthy, Michael S.
;
Greenlee, …
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 191-198
Persistent link: https://www.econbiz.de/10003742651
Saved in:
9
Kellogg on advertising & media : the Kellogg School of Management
Calder, Bobby J.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003676945
Saved in:
10
"Brut slaps ... and twins" : hyper-commercialized sports media and the intensification of gender ideology
McAllister, Matthew P.
;
Kumanyika, Chenjerai
- In:
The Routledge companion to advertising and promotional …
,
(pp. 237-251)
.
2013
Persistent link: https://www.econbiz.de/10010197563
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