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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Marketing and customer behaviour

Jenkins, John R. G. - 1972

Persistent link: https://www.econbiz.de/10000666881

Consumers and the market

Reid, Margaret Gilpin - 1942 - 3. ed.

Persistent link: https://www.econbiz.de/10000627500

Market and prices : theory of consumption, market and market prices

Vojtinskij, Vladimir S. - 1964

Persistent link: https://www.econbiz.de/10000594588

The maximizing consumer wants even more choices : how consumers cope with the marketplace of overchoice

Mittal, Banwari - In: Journal of retailing and consumer services 31 (2016), pp. 361-370

Persistent link: https://www.econbiz.de/10011529005

1987 AMA educators' proceedings

Douglas, Susan P. (contributor) - American Marketing Association - 1987

Persistent link: https://www.econbiz.de/10001548914

1986 AMA educators' proceedings

Shimp, Terence A. (contributor) - American Marketing Association - 1986

Persistent link: https://www.econbiz.de/10001548937

1985 AMA educators' proceedings

Lusch, Robert F. (contributor) - American Marketing Association - 1985

Persistent link: https://www.econbiz.de/10001548945

1984 AMA educators' proceedings

Belk, Russell W. (contributor) - American Marketing Association - 1984

Persistent link: https://www.econbiz.de/10001548951

Identifying market segments in consumer markets : variable selection and data interpretation

Tonks, David (contributor) - 2004

Persistent link: https://www.econbiz.de/10002099391

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