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The strategic use of legal margins : how to introduce an extension of someone else’s brand
Petty, Ross D. - In: Legal strategies : how corporations use law to improve …, (pp. 317-333). 2010
Persistent link: https://www.econbiz.de/10003936798
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Naming names : part three ; safeguarding brand equity in the United States by developing a family of trademarks
Petty, Ross D. - In: The journal of brand management : an international journal 17 (2009/10) 8, pp. 561-567
Persistent link: https://www.econbiz.de/10008659267
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From label to trademark : the legal origins of the concept of brand identity in nineteenth century America
Petty, Ross D. - In: Journal of historical research in marketing 4 (2012) 1, pp. 129-153
Persistent link: https://www.econbiz.de/10009506453
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From puffery to penalties : a historical analysis of US masked marketing public policy concerns
Petty, Ross D. - In: Journal of historical research in marketing 5 (2013) 1, pp. 10-26
Persistent link: https://www.econbiz.de/10009758525
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Coca-Cola brand protection before World War II : it's the real thing!
Petty, Ross D. - In: Journal of historical research in marketing 4 (2012) 2, pp. 224-244
Persistent link: https://www.econbiz.de/10009561250
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The codevelopment of trademark law and the concept of brand marketing in the United States before 1946
Petty, Ross D. - In: Journal of macromarketing : examining the interactions … 31 (2011) 1, pp. 85-99
Persistent link: https://www.econbiz.de/10008935191
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Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages
Petty, Ross D.; Andrews, J. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10003717267
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The use of dead celebrities in advertising and marketing : balancing interests in the right of publicity
Petty, Ross D.; D'Rozario, Denver - In: Journal of advertising : official publication of the … 38 (2009) 4, pp. 37-49
Persistent link: https://www.econbiz.de/10003931115
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Slogans : US and EU legal protection for slogans that identify and promote the brand
Petty, Ross D.; Leong, Susanna H. S.; Lwin, May O. - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 473-500
Persistent link: https://www.econbiz.de/10008649359
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Taming the obesity beast : children, marketing, and public policy considerations
Seiders, Kathleen; Petty, Ross D. - In: Journal of public policy & marketing : JPP & M ; an … 26 (2007) 2, pp. 236-242
Persistent link: https://www.econbiz.de/10003672128