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United States
Consumer behaviour
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Naresh K. Malhotra
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Russell W. Belk
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Sheth, Jagdish N.
11
Sisodia, Rajendra
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Kotler, Philip
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Mihr, Ulrich
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Parvatiyar, Atul
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Uslay, Can
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Does marketing need reform? : fresh perspectives on the future
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Journal of customer behaviour
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Quantitative marketing techniques and analyses
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
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1
What makes a good manager?
Sheth, Jagdish N.
- In:
Journal of customer behaviour
17
(
2018
)
1/2
,
pp. 159-161
Persistent link: https://www.econbiz.de/10011936199
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2
The multivariate revolution in marketing research
Sheth, Jagdish N.
-
2009
Persistent link: https://www.econbiz.de/10003794433
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3
Deregulation and competition : lessons from the airline industry
Sheth, Jagdish N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003527111
Saved in:
4
Multivariate methods for market and survey research
Sheth, Jagdish N.
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000329793
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5
The image of marketing
Sheth, Jagdish N.
;
Sisodia, Rajendra
;
Barbulescu, Adina
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 26-36)
.
2006
Persistent link: https://www.econbiz.de/10003429912
Saved in:
6
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
7
Legends in marketing
Kotler, Philip
-
2012
Persistent link: https://www.econbiz.de/10009503416
Saved in:
8
Das Gesetz der Drei : Warum immer drei Unternehmen einen Markt beherrschen und Nischenanbieter trotzdem große Chancen haben
Sheth, Jagdish N.
;
Sisodia, Rajendra
-
2003
Persistent link: https://www.econbiz.de/10001727922
Saved in:
9
Deregulation and competition : lessons from the airline industry
Sheth, Jagdish N.
(
contributor
)
-
2007
-
Online-Ausg.
Persistent link: https://www.econbiz.de/10013207814
Saved in:
10
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
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