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Understanding the US generic advertising system and its role in information management among commodities and food systems
Ward, Ronald W. - In: Innovation and system dynamics in food networks 2007 : …, (pp. 275-285). 2007
Persistent link: https://www.econbiz.de/10003713226
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Beggar-thy-neighbor advertising : theory and application to generic commodity promotion programs
Alston, Julian Mark; Freebairn, John William; James, … - In: American journal of agricultural economics 83 (2001) 4, pp. 888-902
Persistent link: https://www.econbiz.de/10001633595
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Beggar-thy-neighbor advertising : theory and application to generic commodity promotion programs
Alston, Julian Mark (contributor);  … - 2000 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001520917
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The incidence of the costs and benefits of generic advertising
Alston, Julian Mark; Chalfant, James Allen; Piggott, … - In: American journal of agricultural economics 82 (2000) 3, pp. 665-671
Persistent link: https://www.econbiz.de/10001500425
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Distributional impacts of generic advertising on related commodity markets
Kinnucan, Henry W.; Miao, Yuliang - In: American journal of agricultural economics 82 (2000) 3, pp. 672-678
Persistent link: https://www.econbiz.de/10001500430
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The Negro marketing dilemma : dominant marketing discourses in the US from the 1950s to the 1970s
Ibrahim, Yasmin - In: Journal of historical research in marketing 8 (2016) 4, pp. 545-563
Persistent link: https://www.econbiz.de/10011643960
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Cold War consumption and the marketing of childhood in the Soviet Union and the United States, 1950-1960
Peacock, Margaret - In: Journal of historical research in marketing 8 (2016) 1, pp. 83-98
Persistent link: https://www.econbiz.de/10011535037
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George Washington Hill and the "reach for a lucky ... " campaign
Beard, Fred; Klyueva, Anna - In: Journal of historical research in marketing 2 (2010) 2, pp. 148-165
Persistent link: https://www.econbiz.de/10003979528
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The impact of the lost decade on advertising in Japan : a grounded theory approach
Okazaki, Shintaro; Mueller, Barbara - In: International journal of advertising : the quarterly … 30 (2011) 2, pp. 205-232
Persistent link: https://www.econbiz.de/10009154747