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A decision support system for allocating marketing resources to products and product groups
Naert, Ph.; Gijsbrechts, E. - 1984
Persistent link: https://www.econbiz.de/10002564250
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Towards a decision support system for hierarchically allocating marketing resources across and within product groups
Gijsbrechts, E.; Naert, Ph. - 1985 - Rev
Persistent link: https://www.econbiz.de/10002439514
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Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002439659
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Strategy, structure, and economic performance
Rumelt, Richard P. - 1974
Persistent link: https://www.econbiz.de/10000557637
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Legitimating product managers' authority in complex organizations
Sekiguchi, Harold S. - 1971
Persistent link: https://www.econbiz.de/10000324261
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Strategies for diversification and change
Leontiades, Milton - 1980
Persistent link: https://www.econbiz.de/10000539423
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Long range planning for marketing and diversification
Taylor, Bernard (contributor); Wills, Gordon (contributor) - 1971
Persistent link: https://www.econbiz.de/10000571321
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Product line rivalry
Eaton, Jonathan; Brander, James - 1983
Persistent link: https://www.econbiz.de/10002089806
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An empirical analysis of the relationship between diversification and profitability in the 1000 largest U.S. industrial corporations, 1965
Orth jr., Franklin Lewis - 1970
Persistent link: https://www.econbiz.de/10002600001