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Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
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What's so funny? : the use of humor in magazine advertising in the United States, China and France
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Huang, Liang; … - In: Journal of advertising research 51 (2011) 2, pp. 404-416
Persistent link: https://www.econbiz.de/10009267460
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Economics made fun, and made fun of: how "fun" redefines the domain and identity of the economics profession
Dekker, Erwin; Teule, Paul - In: The journal of economic methodology 19 (2012) 4, pp. 427-436
Persistent link: https://www.econbiz.de/10009685221
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Augustines Erkenntnisse : goldene Regeln für das Überleben in unserer Wirtschaft
Augustine, Norman R. - 1988
Persistent link: https://www.econbiz.de/10000752314
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Humor, the psyche, and society
Berger, Arthur Asa (contributor) - In: American behavioral scientist : ABS 30 (1987) 3, pp. 3-112
Persistent link: https://www.econbiz.de/10001044317
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The prevalence and influence of the combination of humor and violence in Super Bowl commercials
Blackford, Benjamin J.; Gentry, James W.; Harrison, … - In: Advertising and violence : concepts and perspectives, (pp. 60-73). 2015
Persistent link: https://www.econbiz.de/10010498564
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It's just a joke : violence against males in humorous advertising
Gulas, Charles S.; McKeage, Kim; Weinberger, Marc G. - In: Advertising and violence : concepts and perspectives, (pp. 45-59). 2015
Persistent link: https://www.econbiz.de/10010498565
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"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette; Cruthirds, Kevin W.; Wang, Yong Jian - In: Journal of advertising research 54 (2014) 3, pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
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Does humour travel? : advertising practices and audience effects in the United States and People's Republic of China
Gregory, Gary D.; Crawford, Heather J.; Lu, Lu; Ngo, … - In: International journal of advertising : the review of … 38 (2019) 7, pp. 957-978
Persistent link: https://www.econbiz.de/10012200362