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Heckman, James J.
69
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55
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47
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45
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37
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35
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33
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Timmermann, Allan
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7
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National Industrial Conference Board
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Resources for the Future, Inc.
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American journal of agricultural economics
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Computers & operations research : and their applications to problems of world concern ; an international journal
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ECONIS (ZBW)
39,901
RePEc
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39,909
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date (oldest first)
1
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
2
Profit maximization modeling for supply chain planning
Miller, Tan C.
;
Matta, Renato de
-
2014
Persistent link: https://www.econbiz.de/10010371287
Saved in:
3
The response surface process for optimal allocation of media budgets
Malthouse, Edward C.
;
Schultz, Don E.
- In:
Breaking new ground in theory and practice
,
(pp. 395-406)
.
2011
Persistent link: https://www.econbiz.de/10009380997
Saved in:
4
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
5
Advertising media planning
Sissors, Jack Zanville
;
Baron, Roger B.
-
2010
-
Seventh edition
Persistent link: https://www.econbiz.de/10013469319
Saved in:
6
Analyzing media interactions : the effects of coordinated TV-print advertising campaigns
Edell, Julie A.
;
Keller, Kevin Lane
-
1999
Persistent link: https://www.econbiz.de/10001459858
Saved in:
7
Kategorielle Regression als Selektionsverfahren im Direktmarketing
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622388
Saved in:
8
The modern advertising agency selection contest : a case for stipends to new participants
Horsky, Dan
;
Horsky, Sharon
;
Zeithammer, Robert
- In:
Journal of marketing research : JMR
53
(
2016
)
5
,
pp. 773-789
Persistent link: https://www.econbiz.de/10011600619
Saved in:
9
Nonlinear modelling of target leverage with latent determinant variables : new evidence on the trade-off
theory
Sabiwalsky, Ralf
- In:
Review of financial economics : RFE
19
(
2010
)
4
,
pp. 137-150
Persistent link: https://www.econbiz.de/10008688875
Saved in:
10
The setting of profit targets for target oriented divisions
Shi, Chunming Victor
;
Zhao, Xuan
;
Xia, Yu
- In:
European journal of operational research : EJOR
206
(
2010
)
1
,
pp. 86-92
Persistent link: https://www.econbiz.de/10003968444
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