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Private labels, brands, and competition policy : the changing landscape of retail competition

Ezrachi, Ariel (ed.); Bernitz, Ulf (ed.) - 2009 - 1. publ.

Persistent link: https://www.econbiz.de/10003763769

A new measure of brand personality

Geuens, Maggie (contributor); Weijters, Bert (contributor); … - 2008

Persistent link: https://www.econbiz.de/10003787830

Trademarks, brands, and competition

Davis, Jennifer; Maniatis, Spyros - In: Trademarks, brands, and competitiveness, (pp. 119-137). 2010

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Slogans : US and EU legal protection for slogans that identify and promote the brand

Petty, Ross D.; Leong, Susanna H. S.; Lwin, May O. - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 473-500

Persistent link: https://www.econbiz.de/10008649359

Trademarks, brands, and competition

Davis, Jennifer; Maniatis, Spyros - In: Trademarks, brands, and competitiveness, (pp. 119-137). 2013

Persistent link: https://www.econbiz.de/10009758701

Private label and macroeconomic indicators : Europe and USA

Gil-Cordero, Eloy; Rondán-Cataluña, Francisco Javier; … - In: Administrative Sciences : open access journal 10 (2020) 4/91, pp. 1-17

In this study, we have analyzed the impact and evolution of some of the most important macroeconomic indices on the market share and value of private brands. The originality and objective of this work is the linkage of macroeconomic variables in European countries and the USA with the evolution...

Persistent link: https://www.econbiz.de/10012422466