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14
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13
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10
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9
Waldfogel, Joel
9
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8
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8
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8
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8
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8
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8
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7
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7
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7
Moser, H. R.
7
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7
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7
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6
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Ono, Hiroshi
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Reid, Leonard N.
6
Richards, Timothy J.
6
Zavodny, Madeline
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An, Soontae
5
Brookes, Martin
5
Einav, Liran
5
Ellison, Sara Fisher
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5
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American Management Association
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Edward Elgar Publishing
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American Enterprise Institute for Public Policy Research
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1
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1
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1
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Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
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Working paper / National Bureau of Economic Research, Inc.
83
Journal of advertising research
39
Journal of business research : JBR
30
Journal of advertising : official publication of the American Academy of Advertising
28
International journal of advertising : the quarterly review of marketing communications
26
Journal of marketing
25
Telecommunications policy : the international journal of digital economy, data sciences and new media
19
American journal of agricultural economics
18
European journal of marketing : EJM
16
NICPRE / National Institute for Commodity Promotion Research and Evaluation
15
Journal of marketing communications
14
Industrial marketing management : the international journal for industrial and high-tech firms
13
The journal of law & economics
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
The American economic review
12
The journal of media economics
12
NBER working paper series
11
Working paper series
11
Applied economics
10
Journal of historical research in marketing
10
Journal of marketing management : MM
10
Management science : journal of the Institute for Operations Research and the Management Sciences
10
The journal of industrial economics
10
The review of economics and statistics
10
Working paper
10
Economic inquiry : journal of the Western Economic Association International
9
Harvard business review : HBR
9
Information economics and policy : IEP
9
International journal of industrial organization
9
Journal of business and economic perspectives
9
Journal of current issues and research in advertising : JCIRA
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
SpringerLink / Bücher
9
The advertising and consumer culture reader
9
The business lawyer
9
The journal of consumer marketing
9
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ECONIS (ZBW)
3,006
USB Cologne (EcoSocSci)
37
RePEc
8
EconStor
2
Other ZBW resources
2
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1
Changing the channel : 12 easy ways to make millions for your business
Masterson, Michael
;
Tribby, MaryEllen
-
2009
Persistent link: https://www.econbiz.de/10003734218
Saved in:
2
Advertising
in the world of new media
Berg, Scott
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 56-83)
.
2008
Persistent link: https://www.econbiz.de/10003755905
Saved in:
3
Understanding the use of celebrity endorsers for hospitality firms
Magnini, Vincent P.
;
Honeycutt, Earl D.
;
Cross, Ashley M.
- In:
Journal of vacation marketing : an international journal
14
(
2008
)
1
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003683474
Saved in:
4
Department store
advertising
in newspapers, radio, and television, 1920 - 1960
Howard, Vicki
- In:
Journal of historical research in marketing
2
(
2010
)
1
,
pp. 61-85
Persistent link: https://www.econbiz.de/10003945251
Saved in:
5
Optimal advertisement planning on online news media
Gupta, Anshu
;
Manik, Prerna
;
Aggarwal, Sugandha
;
Jha, P. C.
-
2011
Persistent link: https://www.econbiz.de/10009719392
Saved in:
6
Persistence of cigarette
advertising
across media and smoking rates
Goel, Rajeev K.
- In:
Applied economics letters
18
(
2011
)
7/9
,
pp. 611-619
Persistent link: https://www.econbiz.de/10009230954
Saved in:
7
Local
advertising
decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
8
Media substitution and economies of scale in
advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
Saved in:
9
Audience members' goals of media use and processing of advertisements
Juntunen, Arja
-
2001
Persistent link: https://www.econbiz.de/10001565737
Saved in:
10
Gender and media literacy : women and men try on responses to objectification in fashion
advertising
Lambiase, Jacqueline
;
Reichert, Tom
;
Adkins, Mark
; …
- In:
Gender, culture, and consumer behavior
,
(pp. 139-159)
.
2012
Persistent link: https://www.econbiz.de/10009544242
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