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The challenge of the eighties
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United States
Marktforschung
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Day, George S.
7
Hawkins, Del I.
7
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6
Kumar, V.
5
Malhotra, Naresh K.
5
Mothersbaugh, David L.
5
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3
Best, Roger J.
3
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3
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3
Kotler, Philip
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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7
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5
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2
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1
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1
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1
Georgia State University
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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International journal of market research : JMRS ; the journal of the Market Research Society
12
Journal of business research : JBR
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
Qualitative market research : an international journal
4
Quantitative marketing techniques and analyses
4
Report / Marketing Science Institute
4
The journal of product innovation management : an international publication of the Product Development & Management Association
4
Harvard business review : HBR
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of advertising research
3
Journal of financial services marketing : JFSM
3
Journal of historical research in marketing
3
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
3
Qualitative marketing research : approaches, techniques and analysis
3
Report / Marketing Science Institute / Marketing Science Institute
3
The nature and scope of marketing research
3
Australasian marketing journal
2
Conference Board Reports
2
Electronic markets : the international journal on networked business
2
European journal of marketing : EJM
2
Handbook of research on ethnic and intra-cultural marketing
2
International's series in marketing
2
Journal of business ethics : JOBE
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of economic psychology : research in economic psychology and behavioral economics
2
Journal of fashion marketing and management
2
Journal of marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
2
Labelling strategies in environmental policy
2
Marketing theory
2
McGraw-Hill Series in Marketing and Advertising
2
McGraw-Hill series in marketing and advertising
2
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2
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ECONIS (ZBW)
480
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480
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1
USER: a scale to measure use of market research
Menon, Anil
;
Wilcox, James B.
-
1994
Persistent link: https://www.econbiz.de/10000890132
Saved in:
2
Verwendung von Einstellungskonzepten in der
Marktforschung
: eine Analyse von empirischen Untersuchungen
Leipelt, Detlef
-
1992
Persistent link: https://www.econbiz.de/10000859628
Saved in:
3
Relationships between providers and users of market research : the role of personal trust
Moorman, Christine
;
Deshpandé, Rohit
;
Zaltman, Gerald
-
1993
Persistent link: https://www.econbiz.de/10000867282
Saved in:
4
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1987
-
3. ed.
Persistent link: https://www.econbiz.de/10000738375
Saved in:
5
Market survey of health foods in USA, Federal Republic of Germany and Netherlands
1986
Persistent link: https://www.econbiz.de/10000744364
Saved in:
6
An analysis of the potential acceptance of market alternatives by US peanut producers using a multivariate probit system of equations technique
Fu, Tsu-tan
-
1988
Persistent link: https://www.econbiz.de/10000747710
Saved in:
7
Marketing research
Kress, George
-
1988
-
3. ed
Persistent link: https://www.econbiz.de/10000749575
Saved in:
8
Data analytic techniques for consumer economics
Selvanathan, Eliyathamby Antony
-
1987
Persistent link: https://www.econbiz.de/10000751629
Saved in:
9
Marketing research
Luck, David Johnston
;
Rubin, Ronald S.
-
1987
-
7. ed.
Persistent link: https://www.econbiz.de/10000731517
Saved in:
10
The marketing research process
Crimp, Margaret
-
1990
-
3th ed
Persistent link: https://www.econbiz.de/10000802998
Saved in:
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