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~subject:"United States"
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Subject
All
United States
Markenführung
17,031
Brand management
17,009
Markenimage
10,873
Brand image
10,658
Konsumentenverhalten
9,932
Consumer behaviour
9,919
Markenartikel
9,129
Brand
8,034
Beziehungsmarketing
3,023
Relationship marketing
3,022
Markenpolitik
2,468
Social Web
2,033
Social web
2,030
Deutschland
1,909
Online-Marketing
1,795
Internet marketing
1,761
Marketingmanagement
1,662
Marketing management
1,633
Germany
1,604
Werbewirkung
1,535
Advertising effects
1,511
Theorie
1,377
Theory
1,366
Marketing
1,208
USA
1,132
Luxusgüter
1,128
Luxury goods
1,127
Werbung
1,069
Herkunftsbezeichnung
1,016
Designation of origin
1,013
Corporate reputation
975
Firmenimage
974
Advertising
973
Customer satisfaction
926
Kundenzufriedenheit
925
Tourismusmarketing
883
Tourism marketing
881
Einzelhandel
849
Handelsmarke
834
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Undetermined
159
Free
77
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Article
835
Book / Working Paper
264
Journal
3
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Article in journal
707
Aufsatz in Zeitschrift
707
Aufsatz im Buch
125
Book section
125
Graue Literatur
92
Non-commercial literature
92
Arbeitspapier
74
Working Paper
74
Case study
42
Fallstudie
42
Hochschulschrift
38
Thesis
33
Collection of articles of several authors
26
Sammelwerk
26
Reprint
14
Aufsatzsammlung
11
Collection of articles written by one author
6
Sammlung
6
Interview
5
Guidebook
4
Ratgeber
4
Amtsdruckschrift
2
Bibliografie
2
Company information
2
Conference paper
2
Conference proceedings
2
Firmeninformation
2
Government document
2
Konferenzbeitrag
2
Konferenzschrift
2
No longer published / No longer aquired
2
Bibliografie enthalten
1
Bibliographie
1
Bibliography included
1
Fallstudiensammlung
1
Glossar enthalten
1
Glossary included
1
Mehrbändiges Werk
1
Multi-volume publication
1
Nachschlagewerk
1
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English
1,052
German
48
French
3
Undetermined
1
Author
All
Bronnenberg, Bart J.
9
Burke, Marshall
8
Heft-Neal, Sam
8
De Chernatony, Leslie
7
Dubé, Jean-Pierre
7
Gould, Carlos F.
6
Balmer, John M. T.
5
Burmann, Christoph
5
Calkin, David E.
5
Christodoulides, George
5
Goldschlag, Nathan
5
Joo, Joonhwi
5
Myers, Amanda
5
Petty, Ross D.
5
Bennett, Gregg
4
Childs, Marissa
4
Flynn, Leisa Reinecke
4
Fournier, Susan
4
Gammoh, Bashar S.
4
Holmes, Thomas P.
4
Keller, Kevin Lane
4
Laroche, Michel
4
Li, Jessica
4
Markowitz, Sara
4
Prestemon, Jeffrey P.
4
Walsh, Patrick
4
Wara, Michael
4
Abt, Karen L.
3
Bardhi, Fleura
3
Barsky, Robert B.
3
Bell, Sandra
3
Berndt, Ernst R.
3
Burney, Jennifer
3
Calantone, Roger J.
3
Chan-Olmsted, Sylvia M.
3
Chintagunta, Pradeep K.
3
Dafny, Leemore S.
3
Dahlhoff, Denise
3
Dawes, John
3
Dimofte, Claudiu V.
3
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National Bureau of Economic Research
13
Chambre de commerce et d'industrie de Paris
2
Friedrich-Schiller-Universität Jena
2
Arthur D. Little, Inc
1
Books on Demand GmbH <Norderstedt>
1
Business Information Centre <Toronto>
1
Centre d'Observation Economique
1
Committee on Continuing Professional Education
1
Conran Foundation <London>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
GfK-Aktiengesellschaft <Nürnberg>
1
Information Resources Management Association
1
Irving B. Harris Graduate School of Public Policy Studies
1
NetLibrary, Inc
1
OECD
1
Practising Law Institute <New York, NY>
1
USA / Subcommittee on International Trade
1
United States / Congress / Senate / Committee on Interstate and Foreign Commerce
1
United States Trademark Association
1
University College of Swansea / Centre for Development Studies
1
Universität Mannheim
1
Universiṭat Bar-Ilan / Department of Economics
1
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Published in...
All
The journal of brand management : an international journal
37
The journal of product & brand management
21
Psychology & marketing
20
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
Journal of business research : JBR
17
Working paper / National Bureau of Economic Research, Inc.
16
Journal of advertising research
15
NBER working paper series
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
12
Journal of fashion marketing and management
10
The journal of consumer marketing
10
International journal of hospitality management
9
International journal of market research : JMRS ; the journal of the Market Research Society
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The economics of forest disturbances : wildfires, storms, and invasive species
9
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of international consumer marketing
8
Journal of international marketing
8
Journal of marketing
8
Journal of marketing theory and practice
8
SpringerLink / Bücher
8
Corporate reputation review : an international journal
7
European journal of marketing : EJM
7
Harvard business review : HBR
7
International journal of sport management and marketing : IJSMM
7
Journal of retailing and consumer services
7
MSI reports : working paper series
7
Marketing letters : a journal of research in marketing
7
Report / Marketing Science Institute
7
Sport marketing quarterly : preferred journal of the Sport Marketing Association
7
The IUP journal of brand management : IJBRM
7
Tourism management : research, policies, practice
7
Harvard-Business-Manager : das Wissen der Besten
6
Industrial marketing management : the international journal for industrial and high-tech firms
6
International journal of advertising : the quarterly review of marketing communications
6
Journal of marketing for higher education
6
Report / Marketing Science Institute / Marketing Science Institute
6
Trademarks, brands, and competitiveness
6
International journal of wine business research : IJWBR
5
Journal of marketing management : MM
5
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Source
All
ECONIS (ZBW)
1,099
USB Cologne (EcoSocSci)
2
RePEc
1
Showing
1
-
10
of
1,102
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Becoming an institutional
brand
: a long-term strategy for luxury goods
Braun, Marcel W.
-
1997
Persistent link: https://www.econbiz.de/10000622884
Saved in:
2
Overcoming resistance to product rebranding
Collange, Véronique
;
Bonache, Adrien
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 621-532
Persistent link: https://www.econbiz.de/10011481875
Saved in:
3
Country image management :
Brand
Spain in the United States (U.S.)
Kilduff, Kerry
;
Núñez-Tabales, Julia M.
- In:
Regional and sectoral economic studies : RSES
14
(
2014
)
2
,
pp. 5-16
Persistent link: https://www.econbiz.de/10011497316
Saved in:
4
Profit from poetry : bards, brands, and burnished bottom lines
Brown, Stephen
;
Wijland, Roel
- In:
Business horizons
58
(
2015
)
5
,
pp. 551-561
Persistent link: https://www.econbiz.de/10011349248
Saved in:
5
Refining the conceptualization of
brand
authenticity
Akbar, Mohammad Muzahid
;
Wymer, Walter
- In:
The journal of brand management : an international journal
24
(
2017
)
1
,
pp. 14-32
Persistent link: https://www.econbiz.de/10011704251
Saved in:
6
A cross-national comparison of
brand
perceptions of global franchise chains in the BRICS
Dant, Rajiv P.
;
Jeon, Hyo Jin
;
Mumdziev, Nada
; …
- In:
Journal of marketing channels : ... distribution …
23
(
2016
)
4
,
pp. 196-216
Persistent link: https://www.econbiz.de/10011628591
Saved in:
7
Influence of consumers'
brand
expectations on apparel brands' US-based sourcing strategy
Bhaduri, Gargi
- In:
The journal of consumer marketing
34
(
2017
)
1
,
pp. 74-83
Persistent link: https://www.econbiz.de/10011616243
Saved in:
8
Brand
doings in a performative perspective : an analysis of conceptual
brand
discourses
Bode, Matthias
;
Kjeldgaard, Dannie
- In:
Contemporary consumer culture theory
,
(pp. 251-282)
.
2017
Persistent link: https://www.econbiz.de/10011666520
Saved in:
9
The personality of
brand
lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
10
Diplomatic relations and tourism advertising effectiveness : U.S. travel interest to Cuba
Fullerton, Jami A.
;
Kendrick, Alice
;
Broyles, Sheri J.
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 328-342
Persistent link: https://www.econbiz.de/10012203304
Saved in:
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