From brand vision to brand evaluation : the strategic process of growing and strengthening brands
Leslie de Chernatony
| Year of publication: |
2006 ; 2nd ed
|
|---|---|
| Authors: | De Chernatony, Leslie |
| Publisher: |
Amsterdam [u.a.] : Elsevier/Butterworth-Heinemann |
| Subject: | Markenführung | Brand management | Markenartikel | Brand | Markenimage | Brand image | Markenpolitik |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XVIII, 318 S graph. Darst 24cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Previous ed.: 2001 Includes bibliographical references and index. - Previous ed.: 2001 |
| ISBN: | 978-0-7506-6749-4 ; 0-7506-6749-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003263494