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United States
Theorie
136
Theory
136
Beziehungsmarketing
116
Relationship marketing
116
Deutschland
98
Germany
93
Marketingmanagement
89
Consumer behaviour
75
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75
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74
Marketing
58
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46
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45
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39
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39
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38
Erfolgsfaktor
37
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35
Marktforschung
32
Strategisches Management
32
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31
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24
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21
Marketingtheorie
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Verbraucherzufriedenheit
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Kundenorientierung
20
Management
20
Produktentwicklung
20
New product development
19
Preismanagement
19
Pricing strategy
19
Business-to-business marketing
18
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18
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3
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English
18
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Homburg, Christian
13
Luo, Xueming
7
Homburg, Carsten
3
Krohmer, Harley
3
Wieseke, Jan
3
Workman, John P.
3
Fang, Zheng
2
Hahn, Alexander
2
Kiedaisch, Ingo
2
Vollmayr, Josef
2
Alavi, Sascha
1
Andrews, Michelle
1
Artz, Martin
1
Aspara, Jaakko
1
Bonenkamp, Ute
1
Cannon, Joseph P.
1
Du, Shuili
1
Dubé, Jean-Pierre H.
1
Fong, Nathan M.
1
Fürst, Andreas
1
Gruner, Kjell E.
1
Kempf, Alexander
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Nußmann, Dominik
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Qu, Zhe
1
Rajab, Thomas
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Scherpereel, Peter
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Zeng, Fue
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Journal of marketing
2
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
2
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
2
Die Betriebswirtschaft : DBW
1
European journal of operational research : EJOR
1
Harvard business review : HBR
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business economics : JBE
1
Journal of business finance & accounting : JBFA
1
Journal of international marketing
1
Journal of marketing research : JMR
1
MIS quarterly
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
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ECONIS (ZBW)
21
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1
Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming
;
Homburg, Christian
;
Wieseke, Jan
-
2009
Persistent link: https://www.econbiz.de/10003932795
Saved in:
2
Customer satisfaction, analyst stock recommendations, and firm value
Luo, Xueming
;
Homburg, Christian
;
Wieseke, Jan
- In:
Journal of marketing research : JMR
47
(
2010
)
6
,
pp. 1041-1058
Persistent link: https://www.econbiz.de/10008796563
Saved in:
3
Quantifying the long-term impact of negative word of mouth on cash flows and stock prices
Luo, Xueming
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 148-165
Persistent link: https://www.econbiz.de/10003858570
Saved in:
4
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre H.
;
Fang, Zheng
;
Fong, Nathan M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011454985
Saved in:
5
Cause marketing effectiveness and the moderating role of price discounts
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Aspara, Jaakko
- In:
Journal of marketing
78
(
2014
)
6
,
pp. 120-142
Persistent link: https://www.econbiz.de/10010463448
Saved in:
6
"Good" companies launch more new products
Luo, Xueming
;
Du, Shuili
- In:
Harvard business review : HBR
90
(
2012
)
4
,
pp. 28
Persistent link: https://www.econbiz.de/10009537559
Saved in:
7
Complementarity and cannibalization of offline-to-online targeting : a field experiment on omnichannel commerce
Luo, Xueming
;
Zhang, Yuchi
;
Zeng, Fue
;
Qu, Zhe
- In:
MIS quarterly
44
(
2020
)
2
,
pp. 957-982
Persistent link: https://www.econbiz.de/10012261989
Saved in:
8
Die Rolle der deutschen Betriebswirtschaftslehre im internationalen Vergleich
Homburg, Christian
- In:
Wirtschaftswissenschaftliches Studium : WiSt ; …
27
(
1998
)
8
,
pp. 386-393
Persistent link: https://www.econbiz.de/10001244638
Saved in:
9
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
10
Der Einfluss von Neuproduktvorankündigungen auf den Shareholder Value : eine empirische Untersuchung
Homburg, Christian
;
Artz, Martin
;
Seifried, Jan
- In:
Journal of business economics : JBE
79
(
2009
)
6
,
pp. 751-780
Persistent link: https://www.econbiz.de/10003854105
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