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Der Vorteil des ersten Zugriffs durch "Webpositioning" - das Internet als Schnittstelle von Markenrecht und Wettbewerbsrecht
Rousseau, Marc-André - 2007
Persistent link: https://www.econbiz.de/10003530970
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Impact of website usability on performance : a heuristic evaluation of community bank homepage implementation
Acharya, Ram N.; Kagan, Albert; Lingam, Srinivasa Rao; … - In: Journal of business & economics research 6 (2008) 6, pp. 139-148
Persistent link: https://www.econbiz.de/10003764744
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A dual-process model of interactivity effects
Liu, Yuping; Shrum, L. J. - In: Journal of advertising : official publication of the … 38 (2009) 2, pp. 53-68
Persistent link: https://www.econbiz.de/10003863801
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Business impacts of web accessibility : a holistic approach
Leitner, Marie-Luise - 2010
Persistent link: https://www.econbiz.de/10003952725
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Web site success: antecedents of Web site satisfaction and re-use
Schaupp, Ludwig Christian - In: Journal of internet commerce 9 (2010) 1, pp. 42-64
Persistent link: https://www.econbiz.de/10003988460
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The cross-national comparison of website feature preferences : a practical approach
Blake, Brian F.; Shamatta, Cristina; Neuendorf, Kimberly A. - In: International journal of internet marketing and … 5 (2009) 3, pp. 145-165
Persistent link: https://www.econbiz.de/10003877199
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Importance of web functionality support for the individual stages of the customer service life cycle
Pearson, Ann M.; Mykytyn, Peter P. - In: Journal of internet commerce 8 (2009) 3/4, pp. 198-221
Persistent link: https://www.econbiz.de/10003941389
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Virtual agents in e-commerce : representational characteristics for seniors
Chattaraman, Veena; Kwon, Wi-suk; Gilbert, Juan E.; … - In: Journal of research in interactive marketing : … 5 (2011) 4, pp. 276-297
Persistent link: https://www.econbiz.de/10009486391
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The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context
Im, Hyunjoo; Ha, Young - In: Journal of fashion marketing and management 15 (2011) 3, pp. 345-362
Persistent link: https://www.econbiz.de/10009268716