The cross-national comparison of website feature preferences : a practical approach
Brian F. Blake; Cristina Shamatta; Kimberly A. Neuendorf; Rhiannon L. Hamilton
| Year of publication: |
2009
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|---|---|
| Authors: | Blake, Brian F. ; Shamatta, Cristina ; Neuendorf, Kimberly A. ; Hamilton, Rhiannon L. |
| Published in: |
International journal of internet marketing and advertising : IJIMA. - Olney, Bucks. : Inderscience Enterprises, ISSN 1477-5212, ZDB-ID 2151676-5. - Vol. 5.2009, 3, p. 145-165
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| Subject: | Online-Handel | Online retailing | Website | Benutzerschnittstelle | User interface | Beziehungsmarketing | Relationship marketing | Vergleich | Comparison | China | Polen | Poland | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003877199