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Eine werbepsychologische Anzei...
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United States
Werbung
13,872
Advertising
9,813
Werbewirkung
3,939
Advertising effects
3,879
Psychologie
3,530
Konsumentenverhalten
3,150
Consumer behaviour
3,143
Online-Marketing
1,827
Internet marketing
1,823
Theorie
1,716
Theory
1,672
Psychology
1,573
USA
1,137
Deutschland
1,125
Marketing
854
Markenführung
758
Brand management
754
Printwerbung
660
Print advertising
658
Marketingmanagement
657
advertising
656
Marketing management
638
Germany
620
Social Web
562
Social web
561
Preismanagement
492
Pricing strategy
492
Markenimage
464
Brand image
452
Markenartikel
438
Wettbewerb
416
Zielgruppe
368
Brand
355
Target group
353
Werbepsychologie
345
Spieltheorie
334
Emotion
329
Wirtschaftspsychologie
329
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323
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80
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38
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34
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14
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11
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11
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9
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9
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8
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7
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4
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2
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2
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2
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Language
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English
920
German
23
French
1
Author
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Kaiser, Harry M.
26
Mueller, Barbara
9
Silk, Alvin J.
9
Saffer, Henry
8
Seldon, Barry J.
8
Diehl, Sandra
7
Moser, H. R.
7
Reid, Leonard N.
7
Berndt, Ernst R.
6
Dave, Dhaval
6
Kinnucan, Henry W.
6
Schmit, Todd M.
6
An, Soontae
5
Forker, Olan D.
5
Huh, Jisu
5
Nelson, Jon Paul
5
Okazaki, Shintaro
5
Richards, Timothy J.
5
Zheng, Yuqing
5
Alston, Julian Mark
4
Calder, Bobby J.
4
Chandra, Ambarish
4
Cheong, Yunjae
4
DeLorme, Denise E.
4
Elinder, Mikael
4
Goel, Rajeev K.
4
Iwasaki, Natsuko
4
McQuarrie, Edward F.
4
Phillips, Barbara J.
4
Sridhar, Shrihari
4
Taylor, Charles Raymond
4
Terlutter, Ralf
4
Tokle, Robert John
4
Tremblay, Victor J.
4
Yoon, Sukki
4
Baek, Tae Hyun
3
Darity, William A. <Jr.>
3
De Gregorio, Federico
3
Dench, Daniel
3
Depken, Craig A.
3
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National Bureau of Economic Research
5
Cornell University / Department of Agricultural Economics
3
IGI Global
3
Advertising Federation of America / Bureau of Research and Education
2
Boston College / Department of Economics
2
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
2
American Enterprise Institute for Public Policy Research
1
Art Directors Club <New York, N.Y.>
1
Centre for Economic Policy Research
1
Centre for International Economic Studies
1
Confederation British Industry
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Friedrich-Schiller-Universität Jena
1
IP Deutschland GmbH <Köln>
1
J. L. Kellogg Graduate School of Management
1
Smithsonian Institution
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
The Open University / Faculty of Social Sciences
1
USA / Subcommittee on Children, Family, Drugs and Alcoholism
1
United States / Congress / Senate / Committee on Public Works / Subcommittee on Public Roads
1
University of Chicago / Law School
1
University of Western Sydney, Nepean / Department of Economics
1
Universität Mannheim
1
Verlag Dr. Kovač
1
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Published in...
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Journal of advertising research
33
Journal of advertising : official publication of the American Academy of Advertising
32
International journal of advertising : the quarterly review of marketing communications
27
Working paper / National Bureau of Economic Research, Inc.
26
NICPRE / National Institute for Commodity Promotion Research and Evaluation
14
American journal of agricultural economics
10
Journal of current issues and research in advertising : JCIRA
10
The journal of media economics
10
The advertising and consumer culture reader
9
The journal of law & economics
9
Journal of marketing communications
8
Journal of historical research in marketing
7
Advances in applied microeconomics : a research annual
6
International journal of industrial organization
6
Journal of business research : JBR
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Services marketing quarterly
6
The journal of business : B
6
Economic inquiry : journal of the Western Economic Association International
5
European journal of marketing : EJM
5
Health marketing quarterly
5
International journal of advertising : the review of marketing communications
5
Journal of global marketing
5
NBER working paper series
5
Review of industrial organization : RIO
5
Southern economic journal
5
Testimonial advertising in the American marketplace : emulation, identity, community
5
The history of advertising
5
Working paper series
5
AEM research bulletin
4
Applied economics
4
Discussion paper / Centre for Economic Policy Research
4
Journal of agricultural and applied economics
4
Journal of business ethics : JOBE
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of marketing
4
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
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Source
All
ECONIS (ZBW)
923
USB Cologne (EcoSocSci)
19
Showing
1
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10
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942
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date (oldest first)
1
A content analysis of children's print advertising, 1948 - 1974
Jenkins, William D.
-
1976
Persistent link: https://www.econbiz.de/10000733739
Saved in:
2
Toward dialectic discourse in advertising : McDonald's, Adbusters and the subvertising of corporate American culture
Blick, Paul
- In:
New approaches to discourse and business communication
,
(pp. 62-81)
.
2009
Persistent link: https://www.econbiz.de/10003877613
Saved in:
3
Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
Saved in:
4
Development of an advertising impact index to test advertisements in magazines
Martín-Santana, Josefa D.
;
Beerli-Palacio, Asunción
- In:
Journal of current issues and research in advertising : …
34
(
2013
)
1
,
pp. 107-124
Persistent link: https://www.econbiz.de/10009770263
Saved in:
5
Cultural values in financial services advertising : a cross-cultural study of magazine ads in the USA and Korea
Song, Young-A.
;
Ahn, Hongmin
;
Sung, Yongjun
- In:
The journal of services marketing
28
(
2014
)
5
,
pp. 349-360
Persistent link: https://www.econbiz.de/10010419915
Saved in:
6
Extremly thin models in print ads : the dark sides
Andersen, Kelly
;
Paas, Leonard Jasper
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 447-464
Persistent link: https://www.econbiz.de/10010436753
Saved in:
7
Advertising of marketing research services to marketers
Arambewela, Rodney
;
Polonsky, Michael Jay
- In:
Journal of international marketing and marketing research
36
(
2011
)
2
,
pp. 59-74
Persistent link: https://www.econbiz.de/10009232305
Saved in:
8
Local advertising decision makers perceptions of media effectiveness and substitutability
Reid, Leonard N.
;
King, Karen Whitehill
;
Martin, Hugh J.
; …
- In:
The journal of media economics
18
(
2005
)
1
,
pp. 35-53
Persistent link: https://www.econbiz.de/10002562623
Saved in:
9
Audience characteristics and the price of advertising in a circulation industry : evidence from US magazines
Depken, Craig A.
- In:
Information economics and policy : IEP
16
(
2004
)
2
,
pp. 179-196
Persistent link: https://www.econbiz.de/10002101670
Saved in:
10
Cross-cultural comparisons of popular YouTube ads : a content analysis of YouTube video ads in the U.S. and South Korea
Choi, Chang-Won
- In:
Journal of global scholars of marketing science : …
32
(
2022
)
2
,
pp. 145-161
Persistent link: https://www.econbiz.de/10013177323
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