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Increasing profits on the marketing dollar by controlling marketing costs and raising sales force productivity
American Management Association - 1957
Persistent link: https://www.econbiz.de/10002746221
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How low has the farm share of retail food prices really fallen?
Stewart, Hayden - 2006
Persistent link: https://www.econbiz.de/10003745390
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Allocating marketing resources
Gupta, Sunil; Steenburgh, Thomas J. - In: Marketing mix decisions : new perspectives and practices, (pp. 3-37). 2008
Persistent link: https://www.econbiz.de/10003769428
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Practical measurement of advertising impact : the IBM experience
Powers, Todd M.; Menon, Anil - In: Marketing mix decisions : new perspectives and practices, (pp. 77-109). 2008
Persistent link: https://www.econbiz.de/10003769434
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Optimal allocation of marketing mix resources : B2C and B2B case studies
Kumar, V. - In: Marketing mix decisions : new perspectives and practices, (pp. 113-153). 2008
Persistent link: https://www.econbiz.de/10003769437
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Strategic allocation of marketing resources : methods and insights
Shankar, Venkatesh - In: Marketing mix decisions : new perspectives and practices, (pp. 154-183). 2008
Persistent link: https://www.econbiz.de/10003769451
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The future benefits in selling, general and administrative expenses
Kovacs, Eugene Joseph - 2004
Persistent link: https://www.econbiz.de/10003778029
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Essays on real exchange rate dynamics and on the monetary transmission mechanism
Burstein, Ariel T. - 2002
Persistent link: https://www.econbiz.de/10003779125
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The effects of transacation-specific investments in marketing channels: the moderating role of relational norms
Brown, James R.; Crosno, Jody L.; Dev, Chekitan S. - In: Journal of marketing theory and practice 17 (2009) 4, pp. 317-333
Persistent link: https://www.econbiz.de/10003897723
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Heterogeneous learning and the targeting of marketing communication for new products
Narayanan, Sridhar; Manchanda, Puneet - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 424-441
Persistent link: https://www.econbiz.de/10003868023