Narrow search
Showing 1 - 10 of 755
Cover Image
Subjective estimation in integrating communication budget and allocation decisions : a case study
Naert, Philippe A.; Weverbergh, M.; Verswyfel, G. - 1985
Persistent link: https://www.econbiz.de/10003637990
Cover Image
Conclusions from the ARF's Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1994
Persistent link: https://www.econbiz.de/10000887134
Cover Image
Caveat on "ad likability" and the ARF Copy Research Validity Project
Rossiter, John R.; Eagleson, Geoff K. - 1992
Persistent link: https://www.econbiz.de/10000859351
Cover Image
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.; Forker, Olan D. - 1993
Persistent link: https://www.econbiz.de/10000862748
Cover Image
Annotated bibliography of generic commodity promotion research
Hurst, Susan J.; Forker, Olan D. - 1991 - Rev
Persistent link: https://www.econbiz.de/10000835184
Cover Image
Emperors of adland : inside the advertising revolution
Millman, Nancy - 1988
Persistent link: https://www.econbiz.de/10000749304
Cover Image
Advertising: from fundamentals to strategies
Rothschild, Michael - 1987
Persistent link: https://www.econbiz.de/10000729154
Cover Image
Advertising intensity and concentration change in manufacturing industries
Tokle, Robert John - 1986
Persistent link: https://www.econbiz.de/10000729850
Cover Image
The Federal Trade Commission advertising substantiation program and changes in the content of advertising in selected industries
Healey, John Samuel - 1978
Persistent link: https://www.econbiz.de/10000733414