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United States
Social Web
20,590
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20,559
Öffentlichkeitsarbeit
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Public relations
9,360
Online-Marketing
6,006
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5,914
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4,929
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social media
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1,631
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1,550
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1,549
Internet
1,546
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1,477
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1,465
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1,463
Digitization
1,439
Corporate Social Responsibility
1,410
Corporate social responsibility
1,409
Theorie
1,263
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1,247
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1,237
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Allcott, Hunt
7
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Kuchler, Theresa
7
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Bailey, Michael
6
Cao, Ruiqing
6
Tucker, Catherine
6
Braghieri, Luca
5
Catalini, Christian
5
Beaver, William H.
4
Bianchi, Francesco
4
Coombs, W. Timothy
4
Cuevas, Ruben
4
Goldfarb, Avi
4
Holladay, Sherry J.
4
Kung, Howard
4
Lamme, Margot Opdycke
4
Liberini, Federica
4
Men, Linjuan Rita
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Redoano, Michela
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Russo, Antonio
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Toffel, Michael W.
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Wilcox, Dennis L.
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Athey, Susan
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Banerjee, Abhijit V.
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Beck, Melanie-Kristin
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Cameron, Glen T.
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Cram, Roberto Gómez
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Cuevas, Angel
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Dong, Yi
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Duflo, Esther
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Ehrmann, Michael
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Eichmeyer, Sarah
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Fratzscher, Marcel
3
Gorodnichenko, Yuriy
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Gower, Karla K.
3
Greenstein, Shane M.
3
Grottke, Michael
3
Hayo, Bernd
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Universität Mannheim
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American Marketing Association
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Conference Board inc.
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Droemer Verlag
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Leonard N. Stern School of Business
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Oxford University Press
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Springer Fachmedien Wiesbaden
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Springer Gabler <Firma>
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USA / Committee on Post Office and Civil Service / Subcommittee on Human Resources
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United States Information Agency
1
Università degli Studi di Milano / Dipartimento di Economia Politica e Aziendale
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VNR Verlag für die Deutsche Wirtschaft AG
1
Winter Marketing Academic Conference <2018, New Orleans, La.>
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Working paper / National Bureau of Economic Research, Inc.
29
Journal of communication management : an international journal
20
Journal of advertising research
17
Journal of business ethics : JOBE
13
The handbook of crisis communication
12
Handbook of social media management : value chain and business models in changing media markets
8
Harvard business review : HBR
8
NBER working paper series
8
Corporate communications : an international journal
7
Information systems research : ISR
7
International journal of internet marketing and advertising : IJIMA
7
Journal of accounting and public policy
7
Journal of travel and tourism marketing
7
Pathways to public relations : histories of practice and profession
7
SpringerLink / Bücher
7
Working paper
7
Academy of Management journal : AMJ
6
Financial information requirements for security analysis : december 2-3, 1976
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
North American perspectives on the development of public relations : other voices
6
Social media and crisis communication
6
California management review
5
Conference Board report
5
Discussion paper / Centre for Economic Policy Research
5
Handbook of corporate communication and public relations : pure and applied
5
Health marketing quarterly
5
International journal of market research : JMRS ; the journal of the Market Research Society
5
Journal of accounting & economics
5
Journal of business research : JBR
5
Journal of marketing theory and practice : JMTP
5
Management information systems : mis quarterly
5
Technological forecasting & social change : an international journal
5
The review of financial studies
5
Advances in public interest accounting
4
Business horizons
4
CESifo working papers
4
Corporate reputation review : an international journal
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
1,158
USB Cologne (EcoSocSci)
14
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Where is your blog?
Esteves, José
- In:
Business strategy review
19
(
2008
)
4
,
pp. 62-67
Persistent link: https://www.econbiz.de/10003788108
Saved in:
2
Die Obama-Methode : Strategien für die Mediengesellschaft ; was Wirtschaft und Politik von Barack Obama lernen können
Trankovits, Laszlo
-
2010
Persistent link: https://www.econbiz.de/10003893037
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3
Users of the world, unite! : the challenges and opportunities of social media
Kaplan, Andreas M.
;
Haenlein, Michael
- In:
Business horizons
53
(
2010
)
1
,
pp. 59-68
Persistent link: https://www.econbiz.de/10003953180
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4
Reputation warfare
Gaines-Ross, Leslie
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 70-76
Persistent link: https://www.econbiz.de/10008779305
Saved in:
5
Best Buy's CEO on learning to love social media
Dunn, Brian J.
- In:
Harvard business review : HBR
88
(
2010
)
12
,
pp. 43-48
Persistent link: https://www.econbiz.de/10008779308
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6
Den guten Ruf verteidigen
Gaines-Ross, Leslie
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
2
,
pp. 32-40
Persistent link: https://www.econbiz.de/10008809347
Saved in:
7
The Wiki factor : a study of reputation management
DiStaso, Marcia Watson
;
Messner, Marcus
;
Stacks, Don W.
- In:
New media and public relations
,
(pp. 121-133)
.
2007
Persistent link: https://www.econbiz.de/10003553365
Saved in:
8
CSR and new battle lines in online PR war : a case study of the energy sector and its discontents
McQueen, David
- In:
Corporate social responsibility in the digital age
,
(pp. 99-125)
.
2015
Persistent link: https://www.econbiz.de/10010513432
Saved in:
9
Online stakeholder targeting and the acquisition of social media capital
Saxton, Gregory D.
;
Guo, Chao
- In:
International journal of nonprofit & voluntary sector …
19
(
2014
)
4
,
pp. 286-300
Persistent link: https://www.econbiz.de/10011378454
Saved in:
10
Using social media to report financial results
Meyer Alexander, Raquel
;
Gentry, James K.
- In:
Business horizons
57
(
2014
)
2
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010358730
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