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The response surface process for optimal allocation of media budgets
Malthouse, Edward C.; Schultz, Don E. - In: Breaking new ground in theory and practice, (pp. 395-406). 2011
Persistent link: https://www.econbiz.de/10009380997
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Optimal advertisement planning on online news media
Gupta, Anshu; Manik, Prerna; Aggarwal, Sugandha; Jha, P. C. - 2011
Persistent link: https://www.econbiz.de/10009719392
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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat - In: Journal of the Operational Research Society : OR 68 (2017) 2, pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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Advertising media planning
Sissors, Jack Zanville; Baron, Roger B. - 2010 - Seventh edition
Persistent link: https://www.econbiz.de/10013469319
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What communication methods work for sports events? : an analysis of the FedEx St. Jude Classic
Schimmel, Kurt E.; Clark, John S.; Irwin, Richard; … - In: International journal of sport management and marketing … 2 (2007) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10003433878
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Changing the channel : 12 easy ways to make millions for your business
Masterson, Michael; Tribby, MaryEllen - 2009
Persistent link: https://www.econbiz.de/10003734218
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Covert marketing unmasked : a legal and regulatory guide for practices that mask marketing messages
Petty, Ross D.; Andrews, J. Craig - In: Journal of public policy & marketing : JPP & M ; an … 27 (2008) 1, pp. 7-18
Persistent link: https://www.econbiz.de/10003717267
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"Is there a gap in the market, and is there a market in the gap?" : how advertising planning performs markets
Jacobi, Erik S.; Freund, James; Araujo, Luis - In: Marketing performativity : theories, practices and devices, (pp. 37-60). 2017
Persistent link: https://www.econbiz.de/10011616285
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Integrated marketing communication : advertising and promotion in a digital world
Juska, Jerome M. - 2018
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand...
Persistent link: https://www.econbiz.de/10011754596
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An empirical investigation of the link between market orientation and church performance
White, Darin W.; Simas, Clovis F. - In: International journal of nonprofit and voluntary sector … 13 (2008) 2, pp. 153-165
Persistent link: https://www.econbiz.de/10003727828