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United States
Vereinigte Staaten
11
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9
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William Lazer
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Lazer, William
5
Ansary, Adel I. el-
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Bass, Frank M.
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Beck, Jeffrey A.
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1
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1
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AMS review : official publication of the Academy of Marketing Science
1
Irwin Series in Quantitative Analysis for Business
1
Journal of historical research in marketing
1
Journal of hospitality marketing & management
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ECONIS (ZBW)
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Why broadened marketing has enriched marketing
Kotler, Philip
- In:
AMS review : official publication of the Academy of …
8
(
2018
)
1/2
,
pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
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2
Managerial Marketing : Perspectives and Viewpoints
Kelley, Eugene J.
;
Lazer, William
-
1958
Persistent link: https://www.econbiz.de/10001503752
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3
Can an ethical situation be “not a question of ethics”?
Beck, Jeffrey A.
;
Lazer, William
;
Schmidgall, Raymond
- In:
Journal of hospitality marketing & management
19
(
2010
)
2
,
pp. 157-170
Persistent link: https://www.econbiz.de/10003974676
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4
Reflections on the American Marketing Association Doctoral Consortium
Lazer, William
;
Bennett, Peter D.
- In:
Journal of historical research in marketing
3
(
2011
)
2
,
pp. 251-260
Persistent link: https://www.econbiz.de/10009233210
Saved in:
5
Mathematical models and methods in marketing
Bass, Frank M.
;
Buzzell, Robert D.
;
Greene, Mark R.
; …
-
1961
Persistent link: https://www.econbiz.de/10003198470
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