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Towards a conceptual framework of out-of-stock behaviour : the impact of product, consumer, and situation characteristics on out-of-stock reactions
Campo, Kathia; Gijsbrechts, Els; Nisol, Patricia - 1999
Persistent link: https://www.econbiz.de/10001576469
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The impact of category prices on store price image formation : an empirical analysis
Lourenço, Carlos J. S.; Gijsbrechts, Els; Paap, Richard - In: Journal of marketing research : JMR 52 (2015) 2, pp. 200-216
Persistent link: https://www.econbiz.de/10010526562
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Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002439659
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A decision support system for allocating marketing resources to products and product groups
Naert, Ph.; Gijsbrechts, E. - 1984
Persistent link: https://www.econbiz.de/10002564250
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Hierarchical approaches to large scale organizational problems : an overview
Gijsbrechts, E. - 1983
Persistent link: https://www.econbiz.de/10002439341
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Towards a decision support system for hierarchically allocating marketing resources across and within product groups
Gijsbrechts, E.; Naert, Ph. - 1985 - Rev
Persistent link: https://www.econbiz.de/10002439514
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Towards a decision support system for hierarchically allocating marketing resources across and within product groups
Naert, Philippe; Gijsbrechts, Els - 1985
Persistent link: https://www.econbiz.de/10002564422