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Entrepreneurial marketing and university education

Hills, Gerald E.; Hultman, Claes M.; Miles, Morgan P. - 2007

Persistent link: https://www.econbiz.de/10003691984

Service dominant logic : implications at the marketing/entrepreneurship interface

Kasouf, Chickery J.; Darroch, Jenny; Hultman, Claes M.; … - In: Journal of research in marketing and entrepreneurship : JRME 10 (2008) 1, pp. 57-69

Persistent link: https://www.econbiz.de/10003949109

History, theory and evidence of entrepreneurial marketing : an overview

Hills, Gerald E.; Hultman, Claes M.; Kraus, Sascha - In: International journal of entrepreneurship and … 11 (2010) 1, pp. 3-18

Entrepreneurial marketing (EM), i.e. the interface of the two research fields of entrepreneurship and marketing, is a scholarly concept that is receiving increasing interest. In our article, we attempt to address definitional issues, theoretical foundations, historical milestones and new,...

Persistent link: https://www.econbiz.de/10003917927

A proposed system to finance consumer goods in Eastern Block Europe : utilizing financial technologies to deal in non-traded currencies

Randall, E. James - In: Journal of global business : JGB ; journal of the … 1 (1990) 1, pp. 34-39

Persistent link: https://www.econbiz.de/10001156633

An exploratory role analysis of opinion leaders, adopters, and communicative adopters with a dynamically continuous innovation

Hazeldine, Mary F.; Miles, Morgan P. - In: The journal of applied business research 26 (2010) 4, pp. 117-129

Persistent link: https://www.econbiz.de/10003997589

An exploratory study of sustainability as a stimulus for corporate entrepreneurship

Morrish, Sussie C.; Miles, Morgan P.; Polonsky, Michael Jay - In: Corporate social responsibility and environmental management 18 (2011) 2, pp. 162-171

Persistent link: https://www.econbiz.de/10009232601

Product resource-capability complementarity, integration mechanisms, and first product advantage

Ahmadi, Hormoz; O'Cass, Aron; Miles, Morgan P. - In: Journal of business research : JBR 67 (2014) 5, pp. 704-709

Persistent link: https://www.econbiz.de/10010363386

A commentary on current research at the marketing and entrepreneurship interface

Miles, Morgan P.; Darroch, Jenny - In: Journal of small business management : JSBM ; a joint … 46 (2008) 1, pp. 46-49

Persistent link: https://www.econbiz.de/10003723447

Entrepreneurial orientation, market orientation and performance in established and startup firms

Vitale, Rob; Giglierano, Joe; Miles, Morgan P. - In: Research at the marketing-entrepreneurship interface, (pp. 196-214). 2003

Persistent link: https://www.econbiz.de/10003845299

Variations in university entrepreneurship education : an empirical study of an evolving field

Hills, Gerald E. - In: Journal of business venturing 3 (1988) 2, pp. 109-122

Persistent link: https://www.econbiz.de/10001074586