Introduction: Mediated immediacy : living in the now -- Of swingers and organization men : loose modernities -- Experts unbound : intimate professionals and the value of lifestyle -- Book as tool : lifestyle print culture and the West Coast publishing boom -- Being one : from knowledge to...

The changing middle class -- How the other 18 percent live -- Home economics -- The buyographics of family -- The majority myth -- The buyographics of city living -- The buyographics of aging -- The buyographics of health care -- The connected consumer -- The car culture crash