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United States
Service-dominant logic
52
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Marketing theory
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service-dominant logic
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Vargo, Stephen L.
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Australasian marketing journal
1
Journal of business research : JBR
1
Journal of service research : JSR
1
Management information systems : mis quarterly
1
The Routledge handbook of service research insights and ideas
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ECONIS (ZBW)
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Special section: Markets and Marketing
Vargo, Stephen L.
(
contributor
)
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 233-263
Persistent link: https://www.econbiz.de/10008738300
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Service innovation in the digital age : key contributions and future directions
Barrett, Michael
;
Davidson, Elizabeth
;
Prabhu, Jaideep
; …
- In:
Management information systems : mis quarterly
39
(
2015
)
1
,
pp. 135-154
Persistent link: https://www.econbiz.de/10010505864
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3
Health care customer value cocreation practice styles
McColl-Kennedy, Janet R.
;
Vargo, Stephen L.
;
Dagger, …
- In:
Journal of service research : JSR
15
(
2012
)
4
,
pp. 370-389
Persistent link: https://www.econbiz.de/10009673031
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4
Service-dominant logic : foundations and applications
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Vink, Josina
- In:
The Routledge handbook of service research insights and …
,
(pp. 3-23)
.
2020
Persistent link: https://www.econbiz.de/10012238606
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5
A systems perspective on markets : toward a research agenda
Vargo, Stephen L.
;
Koskela-Huotari, Kaisa
;
Baron, Steve
; …
- In:
Journal of business research : JBR
79
(
2017
),
pp. 260-268
Persistent link: https://www.econbiz.de/10011745311
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