The extended enterprise -- Introduction: the domain of corporate communication -- Stakeholder relations: investors and … employees -- Stakeholder relations: the community and consumers -- Strategic application of communication practices -- Public … -- Global marketing communication: facilitating exchanges -- Social media and big data : expanding relationships -- Digital and …

.1 Stakeholder Management -- 1.2 Twin Goals of Corporate Communication -- 1.3 Conclusions -- Discussion Questions -- Endnotes … Parts -- Notes -- Part I: The Extended Enterprise -- Chapter 1: Introduction: The Domain of Corporate Communication -- 1 … -- Chapter 2: Stakeholder Relations: Investors and Employees -- 2.1 Investor Relations -- 2.2 Employee Relations -- 2 …