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United States
Social Web
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Social web
33
Innovation
32
Innovation management
29
Innovationsmanagement
29
Consumer behaviour
21
Konsumentenverhalten
21
Crowdsourcing
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Customer integration
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Kundenintegration
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Brand management
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Markenführung
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New product development
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Produktentwicklung
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Beziehungsmarketing
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Relationship marketing
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Brand image
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Creativity
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Kreativität
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Markenimage
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Brand
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Deutschland
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Germany
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Internet marketing
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Markenartikel
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Online-Marketing
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Open Innovation
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Open innovation
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Viral marketing
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Virales Marketing
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crowdsourcing
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Customer satisfaction
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Kundenzufriedenheit
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Market research
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Marktforschung
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Personality psychology
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Persönlichkeitspsychologie
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USA
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Co-creation
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English
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Füller, Johann
4
Hautz, Julia
2
Hutter, Katja
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Matzler, Kurt
2
Bilgram, Volker
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Fries, Mirijam
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Hilgers, Dennis
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Hutter, Katharina
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Interdisciplinary approaches to product design, innovation, & branding in international marketing
1
Journal of business economics : JBE
1
Long range planning : LRP ; international journal of strategic management
1
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
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ECONIS (ZBW)
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The role of professionalism in innovation contest communities
Füller, Johann
;
Hutter, Katja
;
Hautz, Julia
;
Matzler, Kurt
- In:
Long range planning : LRP ; international journal of …
50
(
2017
)
2
,
pp. 243-259
Persistent link: https://www.econbiz.de/10011706284
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2
Machiavellianism or morality : which behavior pays off in online innovation contests?
Hutter, Katharina
;
Füller, Johann
;
Hautz, Julia
; …
- In:
Understanding the crowd - how to construct the crowd …
,
(pp. 109-153)
.
2017
Persistent link: https://www.econbiz.de/10011915469
Saved in:
3
Explaining voluntary citizen online participation using the concept of citizenship : an explanatory study on an open government platform
Kube, Mathias
;
Hilgers, Dennis
;
Koch, Giordano
; …
- In:
Journal of business economics : JBE
85
(
2015
)
8
,
pp. 873-895
Persistent link: https://www.econbiz.de/10011382759
Saved in:
4
Crowdsourcing for goodness sake : impact of incentive preference on contribution behavior for social innovation
Füller, Johann
;
Hutter, Katja
;
Fries, Mirijam
- In:
Interdisciplinary approaches to product design, …
,
(pp. 137-159)
.
2012
Persistent link: https://www.econbiz.de/10009628428
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